NAICS 52

Finance and Insurance in Sheboygan, WI

Metro Market Score 56.7 (Challenging), ranked #228 of 331 metros. 166 establishments, 2,798 jobs.

Metro Market Assessment

Metro Market Score 56.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Sheboygan scores 56.7 on the Metro Market Score for finance and insurance, placing it in the lower half. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
90.9
LQ: 1.13
Rank #301 of 331 metros
Wage Competitiveness
74.6
$103,429 avg wage
Growth Trend
↑ 82.2
Employment growth index
Rank #60 of 331 metros
Wage Pressure
49.9
YoY wage change index

166 Finance and Insurance Firms in Sheboygan

166
Establishments
+3.1% YoY
2,798
Total Employment
+2.2% YoY
$103,429
Average Annual Wage
+7.7% YoY
1.13
Location Quotient
Above national avg

Sheboygan vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure Sheboygan WI Statewide
Overall Score 56.7 Challenging 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #228 of 331 metros #8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sheboygan

Real Estate and Rental and Leasing 8.3 Information 12.3 Professional, Scientific, and Technical Services 20.1 Other Services 25.4 Accommodation and Food Services 26.8 Construction 35.8 Administrative and Support Services 36.1 Retail Trade 38.0 Healthcare and Social Assistance 44.6

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Oshkosh-Neenah 53.0 #196/331 Wausau 60.6 #249/331 Appleton 65.1 #270/331 Green Bay 70.5 #298/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sheboygan's finance and insurance sector, the industry concentration component (90.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.