NAICS 52

Finance and Insurance in Sheboygan, WI

Metro Market Score 56.7 (Challenging), ranked #228 of 331 metros. 166 establishments, 2,798 jobs.

Metro Market Score 56.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Sheboygan scores 56.7 on the Metro Market Score for finance and insurance, placing it in the lower half. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

90.9

LQ: 1.13

Rank #301 of 331 metros

Wage Competitiveness

74.6

$103,429 avg wage

Growth Trend

↑ 82.2

Employment growth index

Rank #60 of 331 metros

Wage Pressure

49.9

YoY wage change index

166 Finance and Insurance Firms in Sheboygan

166

Establishments

+3.1% YoY

2,798

Total Employment

+2.2% YoY

$103,429

Average Annual Wage

+7.7% YoY

1.13

Location Quotient

Above national avg

Within Wisconsin

#7 of 12

finance and insurance metros in state

Wisconsin state rank

#8 of 51

for finance and insurance entry risk

vs State Median

0.0

matches median (56.7)

Sheboygan vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure	Sheboygan	WI Statewide
Overall Score	56.7 Challenging	45.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#228 of 331 metros	#8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sheboygan

Real Estate and Rental and Leasing 8.3 Information 12.3 Professional, Scientific, and Technical Services 20.1 Other Services 25.4 Accommodation and Food Services 26.8 Construction 35.8 Administrative and Support Services 36.1 Retail Trade 38.0 Healthcare and Social Assistance 44.6

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Oshkosh-Neenah 53.0 #196/331 Wausau 60.6 #249/331 Appleton 65.1 #270/331 Green Bay 70.5 #298/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Sheboygan's 56.7 score. Useful when comparing markets with comparable entry profiles.

Springfield, OH 56.8 #229/331 Gainesville, GA 56.9 #230/331 Charlottesville, VA 57.0 #231/331 Santa Fe, NM 56.3 #227/331 Bismarck, ND 57.3 #232/331 Traverse City, MI 57.3 #233/331 Decatur, IL 56.0 #226/331 Las Vegas-Henderson-North Las Vegas, NV 55.8 #225/331 Myrtle Beach-Conway-North Myrtle Beach, SC 57.8 #234/331 Utica-Rome, NY 57.9 #235/331

Finance and Insurance in States Bordering Wisconsin

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Illinois 46.2 #10/51 Minnesota 46.6 #11/51 Michigan 49.8 #23/51 Iowa 54.3 #35/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sheboygan's finance and insurance sector, the industry concentration component (90.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Sheboygan, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment