NAICS 44-45

Retail Trade in Kenosha, WI

Metro Market Score 49.2 (Challenging), ranked #125 of 378 metros. 488 establishments, 8,718 jobs.

Metro Market Assessment

Metro Market Score 49.2
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

Despite a mature retail trade presence (concentration: 56.9), Kenosha is still adding jobs in this sector. Growth trend sits at 57.7, and the overall 49.2 market score lands in the upper half. Established markets with growth are worth a closer look.

Industry Concentration
56.9
LQ: 1.17
Rank #215 of 378 metros
Wage Competitiveness
40.0
$36,587 avg wage
Growth Trend
↑ 57.7
Employment growth index
Rank #161 of 378 metros
Wage Pressure
61.7
YoY wage change index

488 Retail Trade Firms in Kenosha

488
Establishments
+100.0% YoY
8,718
Total Employment
+0.0% YoY
$36,587
Average Annual Wage
+0.0% YoY
1.17
Location Quotient
Above national avg

Kenosha vs Wisconsin Statewide

How this metro's retail trade market compares to Wisconsin overall. The state ranks #1/51 for entry risk.

Measure Kenosha WI Statewide
Overall Score 49.2 Challenging 33.3 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #125 of 378 metros #1 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Kenosha

Information 25.4 Finance and Insurance 29.0 Professional, Scientific, and Technical Services 32.4 Real Estate and Rental and Leasing 34.9 Other Services 35.1 Construction 35.3 Accommodation and Food Services 42.5 Healthcare and Social Assistance 44.4 Administrative and Support Services 46.4

Retail Trade in Other Wisconsin Metros

Racine-Mount Pleasant 31.0 #9/378 Wausau 34.6 #21/378 La Crosse-Onalaska 34.8 #24/378 Sheboygan 38.0 #36/378 Appleton 39.0 #46/378 Milwaukee-Waukesha 39.2 #47/378 Eau Claire 45.5 #87/378 Madison 45.9 #90/378 Oshkosh-Neenah 47.9 #107/378 Green Bay 53.7 #183/378

+ 2 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Kenosha's retail trade sector, the industry concentration component (56.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.