NAICS 44-45

Retail Trade in Lynchburg, VA

Metro Market Score 57.5 (Challenging), ranked #226 of 378 metros. 822 establishments, 12,199 jobs.

Metro Market Assessment

Metro Market Score 57.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

Retail Trade employment in Lynchburg contracted year-over-year, placing the growth trend in the lower half at 18.3. Declining job counts can indicate consolidation, population shifts, or reduced local demand. Due diligence on the local economy is especially important here.

Industry Concentration
77.8
LQ: 1.27
Rank #294 of 378 metros
Wage Competitiveness
7.4
$33,248 avg wage
Growth Trend
↓ 18.3
Employment growth index
Rank #310 of 378 metros
Wage Pressure
58.5
YoY wage change index

822 Retail Trade Firms in Lynchburg

822
Establishments
-1.7% YoY
12,199
Total Employment
-2.2% YoY
$33,248
Average Annual Wage
-0.6% YoY
1.27
Location Quotient
Above national avg

Lynchburg vs Virginia Statewide

How this metro's retail trade market compares to Virginia overall. The state ranks #17/51 for entry risk.

Measure Lynchburg VA Statewide
Overall Score 57.5 Challenging 41.6 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #226 of 378 metros #17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lynchburg

Administrative and Support Services 26.6 Other Services 43.0 Construction 47.1 Accommodation and Food Services 52.7 Professional, Scientific, and Technical Services 57.8

Retail Trade in Other Virginia Metros

Blacksburg-Christiansburg-Radford 21.5 #1/378 Staunton-Stuarts Draft 36.9 #30/378 Roanoke 44.9 #82/378 Virginia Beach-Chesapeake-Norfolk 46.8 #97/378 Winchester 52.4 #166/378 Harrisonburg 53.9 #186/378 Charlottesville 59.8 #250/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lynchburg's retail trade sector, the employment growth component (81.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.