NAICS 44-45

Retail Trade in Sherman-Denison, TX

Metro Market Score 50.5 (Challenging), ranked #147 of 378 metros. 406 establishments, 6,305 jobs.

Metro Market Score 50.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

Despite a mature retail trade presence (concentration: 67.5), Sherman-Denison is still adding jobs in this sector. Growth trend sits at 72.8, and the overall 50.5 market score lands in the upper half. Established markets with growth are worth a closer look.

Industry Concentration

67.5

LQ: 1.21

Rank #255 of 378 metros

Wage Competitiveness

69.3

$39,862 avg wage

Growth Trend

↑ 72.8

Employment growth index

Rank #104 of 378 metros

Wage Pressure

40.4

YoY wage change index

406 Retail Trade Firms in Sherman-Denison

406

Establishments

+1.2% YoY

6,305

Total Employment

+0.6% YoY

$39,862

Average Annual Wage

-4.1% YoY

1.21

Location Quotient

Above national avg

Within Texas

#13 of 25

retail trade metros in state

Texas state rank

#17 of 51

for retail trade entry risk

vs State Median

0.0

matches median (50.5)

Sherman-Denison vs Texas Statewide

How this metro's retail trade market compares to Texas overall. The state ranks #17/51 for entry risk.

Measure	Sherman-Denison	TX Statewide
Overall Score	50.5 Challenging	41.6 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#147 of 378 metros	#17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sherman-Denison

Professional, Scientific, and Technical Services 20.8 Information 24.7 Real Estate and Rental and Leasing 26.0 Finance and Insurance 39.2 Construction 43.0 Administrative and Support Services 51.5 Accommodation and Food Services 60.5 Other Services 66.0 Healthcare and Social Assistance 75.5

Retail Trade in Other Texas Metros

Laredo 34.6 #22/378 Brownsville-Harlingen 37.2 #33/378 Longview 42.7 #66/378 Midland 43.1 #70/378 Waco 43.5 #75/378 Eagle Pass 45.7 #88/378 College Station-Bryan 46.7 #96/378 Corpus Christi 47.9 #108/378 Houston-Pasadena-The Woodlands 48.7 #117/378 Austin-Round Rock-San Marcos 48.8 #119/378

+ 14 more metros. View all in Texas →

Retail Trade Metros With Similar Conditions

Metros within 5 points of Sherman-Denison's 50.5 score. Useful when comparing markets with comparable entry profiles.

Charlotte-Concord-Gastonia, NC 50.4 #146/378 Amherst Town-Northampton, MA 50.5 #148/378 Sebring, FL 50.6 #149/378 Nashville-Davidson--Murfreesboro--Franklin, TN 50.3 #145/378 Idaho Falls, ID 50.3 #144/378 Sandusky, OH 50.6 #150/378 Enid, OK 50.1 #143/378 Panama City-Panama City Beach, FL 50.1 #142/378 Midland, MI 50.1 #141/378 Charleston, WV 50.0 #140/378

Retail Trade in States Bordering Texas

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

New Mexico 39.9 #11/51 Oklahoma 46.3 #35/51 Arkansas 51.8 #44/51 Louisiana 52.3 #46/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sherman-Denison's retail trade sector, the wage competitiveness component (69.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Sherman-Denison, TX MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment