NAICS 44-45

Retail Trade in Longview, TX

Metro Market Score 42.7 (Moderate), ranked #66 of 378 metros. 965 establishments, 14,044 jobs.

Metro Market Score 42.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth

Employment in Longview's retail trade sector grew faster than most metros last year, pushing its growth trend index to 98.7. Combined with a 42.7 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

63.8

LQ: 1.20

Rank #241 of 378 metros

Wage Competitiveness

50.8

$37,675 avg wage

Growth Trend

↑ 98.7

Employment growth index

Rank #6 of 378 metros

Wage Pressure

68.4

YoY wage change index

965 Retail Trade Firms in Longview

965

Establishments

+25.0% YoY

14,044

Total Employment

+19.2% YoY

$37,675

Average Annual Wage

+1.3% YoY

1.20

Location Quotient

Above national avg

Within Texas

#3 of 25

retail trade metros in state

Texas state rank

#17 of 51

for retail trade entry risk

vs State Median

-7.7

better than median (50.5)

Longview vs Texas Statewide

How this metro's retail trade market compares to Texas overall. The state ranks #17/51 for entry risk.

Measure	Longview	TX Statewide
Overall Score	42.7 Moderate	41.6 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#66 of 378 metros	#17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Longview

Accommodation and Food Services 28.6 Finance and Insurance 29.9 Information 31.2 Construction 33.5 Real Estate and Rental and Leasing 42.6 Other Services 53.0

Retail Trade in Other Texas Metros

Laredo 34.6 #22/378 Brownsville-Harlingen 37.2 #33/378 Midland 43.1 #70/378 Waco 43.5 #75/378 Eagle Pass 45.7 #88/378 College Station-Bryan 46.7 #96/378 Corpus Christi 47.9 #108/378 Houston-Pasadena-The Woodlands 48.7 #117/378 Austin-Round Rock-San Marcos 48.8 #119/378 Lubbock 49.6 #132/378

+ 14 more metros. View all in Texas →

Retail Trade Metros With Similar Conditions

Metros within 5 points of Longview's 42.7 score. Useful when comparing markets with comparable entry profiles.

Hickory-Lenoir-Morganton, NC 42.7 #65/378 Rome, GA 42.8 #67/378 Lexington-Fayette, KY 42.8 #68/378 Fargo, ND 42.5 #64/378 Sierra Vista-Douglas, AZ 42.9 #69/378 Pittsburgh, PA 42.5 #63/378 Buffalo-Cheektowaga, NY 42.4 #62/378 Peoria, IL 42.4 #60/378 Wilmington, NC 42.4 #61/378 Midland, TX 43.1 #70/378

Retail Trade in States Bordering Texas

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

New Mexico 39.9 #11/51 Oklahoma 46.3 #35/51 Arkansas 51.8 #44/51 Louisiana 52.3 #46/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Longview's retail trade sector, the industry concentration component (63.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Longview, TX MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment