NAICS 72

Accommodation and Food Services in Sherman-Denison, TX

Metro Market Score 60.5 (Difficult), ranked #192 of 298 metros. 251 establishments, 5,164 jobs.

Metro Market Score 60.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

Sherman-Denison's accommodation and food services sector saw employment decline over the past year (growth trend: 19.8). That contraction, combined with a 60.5 market score, puts this metro in the lower half for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration

60.4

LQ: 1.09

Rank #180 of 298 metros

Wage Competitiveness

32.2

$22,659 avg wage

Growth Trend

↓ 19.8

Employment growth index

Rank #240 of 298 metros

Wage Pressure

66.5

YoY wage change index

251 Accommodation and Food Services Firms in Sherman-Denison

251

Establishments

+1.2% YoY

5,164

Total Employment

-1.9% YoY

$22,659

Average Annual Wage

+2.1% YoY

1.09

Location Quotient

Above national avg

Within Texas

#13 of 16

accommodation and food services metros in state

Texas state rank

#38 of 51

for accommodation and food services entry risk

vs State Median

+9.1

worse than median (51.4)

Sherman-Denison vs Texas Statewide

How this metro's accommodation and food services market compares to Texas overall. The state ranks #38/51 for entry risk.

Measure	Sherman-Denison	TX Statewide
Overall Score	60.5 Difficult	46.0 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#192 of 298 metros	#38 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sherman-Denison

Professional, Scientific, and Technical Services 20.8 Information 24.7 Real Estate and Rental and Leasing 26.0 Finance and Insurance 39.2 Construction 43.0 Retail Trade 50.5 Administrative and Support Services 51.5 Other Services 66.0 Healthcare and Social Assistance 75.5

Accommodation and Food Services in Other Texas Metros

Longview 28.6 #12/298 McAllen-Edinburg-Mission 32.0 #18/298 Abilene 41.6 #57/298 Laredo 43.7 #71/298 Tyler 45.5 #91/298 Eagle Pass 48.2 #102/298 Beaumont-Port Arthur 48.6 #106/298 Brownsville-Harlingen 48.8 #108/298 College Station-Bryan 51.4 #125/298 Killeen-Temple 54.6 #153/298

+ 5 more metros. View all in Texas →

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Sherman-Denison's 60.5 score. Useful when comparing markets with comparable entry profiles.

Dallas-Fort Worth-Arlington, TX 60.6 #193/298 Punta Gorda, FL 60.6 #194/298 Burlington-South Burlington, VT 60.5 #191/298 Hinesville, GA 60.6 #195/298 Atlantic City-Hammonton, NJ 60.6 #196/298 San Luis Obispo-Paso Robles, CA 60.6 #197/298 Hartford-West Hartford-East Hartford, CT 60.4 #190/298 Cheyenne, WY 60.3 #189/298 Las Cruces, NM 60.8 #198/298 Cape Coral-Fort Myers, FL 60.2 #187/298

Accommodation and Food Services in States Bordering Texas

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

New Mexico 24.5 #3/51 Oklahoma 35.0 #20/51 Arkansas 36.9 #26/51 Louisiana 43.8 #36/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sherman-Denison's accommodation and food services sector, the employment growth component (80.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Sherman-Denison, TX MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment