NAICS 44-45

Retail Trade in Deltona-Daytona Beach-Ormond Beach, FL

Metro Market Score 56.4 (Challenging), ranked #214 of 378 metros. 2,406 establishments, 32,526 jobs.

Metro Market Assessment

Metro Market Score 56.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

🏭Industry Hub

Deltona-Daytona Beach-Ormond Beach is a specialized hub for retail trade, with a location quotient of 1.50 and industry concentration in the lower half. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration
95.5
LQ: 1.50
Rank #361 of 378 metros
Wage Competitiveness
44.4
$37,017 avg wage
Growth Trend
↑ 71.7
Employment growth index
Rank #108 of 378 metros
Wage Pressure
64.8
YoY wage change index

2,406 Retail Trade Firms in Deltona-Daytona Beach-Ormond Beach

2,406
Establishments
+0.8% YoY
32,526
Total Employment
+0.6% YoY
$37,017
Average Annual Wage
+0.6% YoY
1.50
Location Quotient
Above national avg

Deltona-Daytona Beach-Ormond Beach vs Florida Statewide

How this metro's retail trade market compares to Florida overall. The state ranks #43/51 for entry risk.

Measure Deltona-Daytona Beach-Ormond Beach FL Statewide
Overall Score 56.4 Challenging 51.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #214 of 378 metros #43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Deltona-Daytona Beach-Ormond Beach

Other Services 36.2 Finance and Insurance 39.8 Professional, Scientific, and Technical Services 41.2 Construction 42.3 Information 43.4 Real Estate and Rental and Leasing 47.4 Healthcare and Social Assistance 49.9 Administrative and Support Services 54.4 Accommodation and Food Services 73.7

Retail Trade in Other Florida Metros

Gainesville 24.8 #2/378 Tallahassee 38.1 #37/378 Palm Bay-Melbourne-Titusville 47.7 #106/378 Jacksonville 48.1 #110/378 Homosassa Springs 49.6 #131/378 Panama City-Panama City Beach 50.1 #142/378 Sebring 50.6 #149/378 Orlando-Kissimmee-Sanford 52.0 #163/378 Wildwood-The Villages 52.1 #164/378 Pensacola-Ferry Pass-Brent 54.0 #188/378

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Deltona-Daytona Beach-Ormond Beach's retail trade sector, the industry concentration component (95.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.