NAICS 52

Finance and Insurance in Madison, WI

Metro Market Score 72.8 (Difficult), ranked #310 of 331 metros. 1,196 establishments, 18,634 jobs.

Metro Market Assessment

Metro Market Score 72.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

💰High-Cost Market

Market conditions for finance and insurance in Madison are tougher than average. The 72.8 market score reflects a combination of high labor costs, slowing employment, and an already crowded field. Rank: #310 of 331 metros.

Industry Concentration
90.0
LQ: 1.13
Rank #298 of 331 metros
Wage Competitiveness
85.2
$113,713 avg wage
Growth Trend
↓ 32.9
Employment growth index
Rank #223 of 331 metros
Wage Pressure
44.5
YoY wage change index

1,196 Finance and Insurance Firms in Madison

1,196
Establishments
+4.4% YoY
18,634
Total Employment
-2.7% YoY
$113,713
Average Annual Wage
+5.6% YoY
1.13
Location Quotient
Above national avg

Madison vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure Madison WI Statewide
Overall Score 72.8 Difficult 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #310 of 331 metros #8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Madison

Real Estate and Rental and Leasing 37.8 Accommodation and Food Services 40.3 Retail Trade 45.9 Construction 52.1 Other Services 55.0 Information 58.8 Professional, Scientific, and Technical Services 60.0

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Oshkosh-Neenah 53.0 #196/331 Sheboygan 56.7 #228/331 Wausau 60.6 #249/331 Appleton 65.1 #270/331 Green Bay 70.5 #298/331

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Madison's finance and insurance sector, the industry concentration component (90.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.