NAICS 52

Finance and Insurance in Eau Claire, WI

Metro Market Score 49.5 (Challenging), ranked #169 of 331 metros. 266 establishments, 2,016 jobs.

Metro Market Score 49.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

Finance and Insurance conditions in Eau Claire are mixed. The 49.5 market score puts it at #169 of 331, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration

45.0

LQ: 0.58

Rank #149 of 331 metros

Wage Competitiveness

27.8

$79,085 avg wage

Growth Trend

↓ 24.5

Employment growth index

Rank #251 of 331 metros

Wage Pressure

42.9

YoY wage change index

266 Finance and Insurance Firms in Eau Claire

266

Establishments

+0.4% YoY

2,016

Total Employment

-3.5% YoY

$79,085

Average Annual Wage

+5.0% YoY

0.58

Location Quotient

Below national avg

Within Wisconsin

#5 of 12

finance and insurance metros in state

Wisconsin state rank

#8 of 51

for finance and insurance entry risk

vs State Median

-7.3

better than median (56.7)

Eau Claire vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure	Eau Claire	WI Statewide
Overall Score	49.5 Challenging	45.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#169 of 331 metros	#8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Eau Claire

Real Estate and Rental and Leasing 17.3 Accommodation and Food Services 27.7 Information 28.4 Administrative and Support Services 39.8 Construction 41.4 Retail Trade 45.5 Professional, Scientific, and Technical Services 55.3 Other Services 57.4 Healthcare and Social Assistance 62.1

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Oshkosh-Neenah 53.0 #196/331 Sheboygan 56.7 #228/331 Wausau 60.6 #249/331 Appleton 65.1 #270/331 Green Bay 70.5 #298/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Eau Claire's 49.5 score. Useful when comparing markets with comparable entry profiles.

Stockton-Lodi, CA 49.4 #168/331 Erie, PA 49.5 #170/331 State College, PA 49.5 #171/331 Bremerton-Silverdale-Port Orchard, WA 49.4 #167/331 Tallahassee, FL 49.3 #166/331 Chambersburg, PA 49.2 #165/331 Sioux City, IA 49.1 #164/331 Oxnard-Thousand Oaks-Ventura, CA 49.9 #172/331 Great Falls, MT 49.9 #173/331 Youngstown-Warren, OH 48.9 #163/331

Finance and Insurance in States Bordering Wisconsin

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Illinois 46.2 #10/51 Minnesota 46.6 #11/51 Michigan 49.8 #23/51 Iowa 54.3 #35/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Eau Claire's finance and insurance sector, the employment growth component (75.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Eau Claire, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment