NAICS 52

Finance and Insurance in Muskegon-Norton Shores, MI

Metro Market Score 19.4 (Favorable), ranked #8 of 331 metros. 159 establishments, 955 jobs.

Metro Market Score 19.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Muskegon-Norton Shores ranks in the top 10% for finance and insurance market conditions, driven by above-average employment growth. With a market score of 19.4, conditions are relatively favorable compared to most metros.

Industry Concentration

8.5

LQ: 0.37

Rank #28 of 331 metros

Wage Competitiveness

19.6

$75,063 avg wage

Growth Trend

↑ 86.4

Employment growth index

Rank #46 of 331 metros

Wage Pressure

41.4

YoY wage change index

159 Finance and Insurance Firms in Muskegon-Norton Shores

159

Establishments

-5.4% YoY

955

Total Employment

+3.2% YoY

$75,063

Average Annual Wage

+4.4% YoY

0.37

Location Quotient

Below national avg

Within Michigan

#2 of 15

finance and insurance metros in state

Michigan state rank

#23 of 51

for finance and insurance entry risk

vs State Median

-28.4

better than median (47.8)

Muskegon-Norton Shores vs Michigan Statewide

How this metro's finance and insurance market compares to Michigan overall. The state ranks #23/51 for entry risk.

Measure	Muskegon-Norton Shores	MI Statewide
Overall Score	19.4 Favorable	49.8 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#8 of 331 metros	#23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Muskegon-Norton Shores

Professional, Scientific, and Technical Services 7.8 Administrative and Support Services 30.7 Real Estate and Rental and Leasing 31.8 Other Services 32.0 Healthcare and Social Assistance 32.5 Information 38.8 Construction 42.0 Retail Trade 47.1 Accommodation and Food Services 70.2

Finance and Insurance in Other Michigan Metros

Monroe 17.3 #2/331 Battle Creek 24.2 #18/331 Bay City 31.5 #57/331 Midland 41.6 #113/331 Jackson 42.4 #122/331 Niles 44.1 #138/331 Grand Rapids-Wyoming-Kentwood 47.8 #158/331 Lansing-East Lansing 50.5 #176/331 Ann Arbor 52.0 #188/331 Saginaw 53.3 #200/331

+ 4 more metros. View all in Michigan →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Muskegon-Norton Shores's 19.4 score. Useful when comparing markets with comparable entry profiles.

Sierra Vista-Douglas, AZ 19.4 #7/331 Auburn-Opelika, AL 19.0 #6/331 Bakersfield-Delano, CA 19.0 #5/331 Lake Havasu City-Kingman, AZ 18.6 #4/331 Morristown, TN 20.1 #9/331 Warner Robins, GA 20.8 #10/331 Joplin, MO 17.5 #3/331 Monroe, MI 17.3 #2/331 Jackson, TN 16.9 #1/331 Odessa, TX 22.9 #11/331

Finance and Insurance in States Bordering Michigan

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Wisconsin 45.3 #8/51 Indiana 45.4 #9/51 Ohio 48.2 #14/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Muskegon-Norton Shores's finance and insurance sector, the wage pressure component (41.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Muskegon-Norton Shores, MI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment