NAICS 52

Finance and Insurance in Appleton, WI

Metro Market Score 65.1 (Difficult), ranked #270 of 331 metros. 449 establishments, 4,709 jobs.

Metro Market Assessment

Metro Market Score 65.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

Market conditions for finance and insurance in Appleton are tougher than average. The 65.1 market score reflects a combination of moderate wages, slowing employment, and an already crowded field. Rank: #270 of 331 metros.

Industry Concentration
82.5
LQ: 0.93
Rank #273 of 331 metros
Wage Competitiveness
57.7
$91,758 avg wage
Growth Trend
↓ 30.2
Employment growth index
Rank #232 of 331 metros
Wage Pressure
45.5
YoY wage change index

449 Finance and Insurance Firms in Appleton

449
Establishments
+3.5% YoY
4,709
Total Employment
-2.8% YoY
$91,758
Average Annual Wage
+6.0% YoY
0.93
Location Quotient
Below national avg

Appleton vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure Appleton WI Statewide
Overall Score 65.1 Difficult 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #270 of 331 metros #8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Appleton

Real Estate and Rental and Leasing 27.7 Accommodation and Food Services 32.0 Retail Trade 39.0 Administrative and Support Services 68.5 Construction 69.6

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Oshkosh-Neenah 53.0 #196/331 Sheboygan 56.7 #228/331 Wausau 60.6 #249/331 Green Bay 70.5 #298/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Appleton's finance and insurance sector, the employment growth component (69.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.