NAICS 81

Other Services in Madison, WI

Metro Market Score 55.0 (Challenging), ranked #204 of 332 metros. 1,797 establishments, 12,526 jobs.

Metro Market Score 55.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national other services average.

💰High-Cost Market📈Rapid Growth

Market conditions for other services in Madison are tougher than average. The 55.0 market score reflects a combination of high labor costs, mixed growth signals, and an already crowded field. Rank: #204 of 332 metros.

Industry Concentration

61.1

LQ: 1.02

Rank #203 of 332 metros

Wage Competitiveness

89.5

$54,057 avg wage

Growth Trend

↑ 77.4

Employment growth index

Rank #76 of 332 metros

Wage Pressure

53.1

YoY wage change index

1,797 Other Services Firms in Madison

1,797

Establishments

+2.4% YoY

12,526

Total Employment

+4.1% YoY

$54,057

Average Annual Wage

+4.1% YoY

1.02

Location Quotient

Above national avg

Within Wisconsin

#10 of 11

other services metros in state

Wisconsin state rank

#16 of 51

for other services entry risk

vs State Median

+16.7

worse than median (38.3)

Madison vs Wisconsin Statewide

How this metro's other services market compares to Wisconsin overall. The state ranks #16/51 for entry risk.

Measure	Madison	WI Statewide
Overall Score	55.0 Challenging	39.3 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#204 of 332 metros	#16 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Madison

Real Estate and Rental and Leasing 37.8 Accommodation and Food Services 40.3 Retail Trade 45.9 Construction 52.1 Information 58.8 Professional, Scientific, and Technical Services 60.0 Finance and Insurance 72.8

Other Services in Other Wisconsin Metros

Racine-Mount Pleasant 24.4 #8/332 Sheboygan 25.4 #10/332 Fond du Lac 31.2 #33/332 Kenosha 35.1 #53/332 La Crosse-Onalaska 35.7 #57/332 Oshkosh-Neenah 38.3 #65/332 Wausau 38.6 #67/332 Janesville-Beloit 42.1 #90/332 Milwaukee-Waukesha 51.0 #172/332 Eau Claire 57.4 #221/332

Other Services Metros With Similar Conditions

Metros within 5 points of Madison's 55.0 score. Useful when comparing markets with comparable entry profiles.

Charlotte-Concord-Gastonia, NC 55.2 #205/332 Prescott Valley-Prescott, AZ 55.4 #206/332 Boulder, CO 55.5 #207/332 Sumter, SC 54.6 #203/332 Mount Vernon-Anacortes, WA 55.6 #208/332 Albany, OR 54.4 #202/332 Erie, PA 55.7 #209/332 Killeen-Temple, TX 55.9 #210/332 Santa Maria-Santa Barbara, CA 54.0 #201/332 Champaign-Urbana, IL 54.0 #200/332

Other Services in States Bordering Wisconsin

State-level entry risk for other services in adjacent states. Use this to weigh cross-border options.

Iowa 32.5 #3/51 Minnesota 38.1 #12/51 Michigan 43.6 #24/51 Illinois 50.5 #39/51

Browse Other Services in Other States

State-level entry risk reports for other services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Madison's other services sector, the wage competitiveness component (89.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Madison, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment