NAICS 81

Other Services in Madison, WI

Metro Market Score 55.0 (Challenging), ranked #204 of 332 metros. 1,797 establishments, 12,526 jobs.

Metro Market Assessment

Metro Market Score 55.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national other services average.

💰High-Cost Market📈Rapid Growth

Market conditions for other services in Madison are tougher than average. The 55.0 market score reflects a combination of high labor costs, mixed growth signals, and an already crowded field. Rank: #204 of 332 metros.

Industry Concentration
61.1
LQ: 1.02
Rank #203 of 332 metros
Wage Competitiveness
89.5
$54,057 avg wage
Growth Trend
↑ 77.4
Employment growth index
Rank #76 of 332 metros
Wage Pressure
53.1
YoY wage change index

1,797 Other Services Firms in Madison

1,797
Establishments
+2.4% YoY
12,526
Total Employment
+4.1% YoY
$54,057
Average Annual Wage
+4.1% YoY
1.02
Location Quotient
Above national avg

Madison vs Wisconsin Statewide

How this metro's other services market compares to Wisconsin overall. The state ranks #16/51 for entry risk.

Measure Madison WI Statewide
Overall Score 55.0 Challenging 39.3 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #204 of 332 metros #16 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Madison

Real Estate and Rental and Leasing 37.8 Accommodation and Food Services 40.3 Retail Trade 45.9 Construction 52.1 Information 58.8 Professional, Scientific, and Technical Services 60.0 Finance and Insurance 72.8

Other Services in Other Wisconsin Metros

Racine-Mount Pleasant 24.4 #8/332 Sheboygan 25.4 #10/332 Fond du Lac 31.2 #33/332 Kenosha 35.1 #53/332 La Crosse-Onalaska 35.7 #57/332 Oshkosh-Neenah 38.3 #65/332 Wausau 38.6 #67/332 Janesville-Beloit 42.1 #90/332 Milwaukee-Waukesha 51.0 #172/332 Eau Claire 57.4 #221/332

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Madison's other services sector, the wage competitiveness component (89.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.