NAICS 54

Professional, Scientific, and Technical Services in Madison, WI

Metro Market Score 60.0 (Difficult), ranked #188 of 261 metros. 3,011 establishments, 27,614 jobs.

Metro Market Assessment

Metro Market Score 60.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national professional, scientific, and technical services average.

💰High-Cost Market

Market conditions for professional, scientific, and technical services in Madison are tougher than average. The 60.0 market score reflects a combination of high labor costs, mixed growth signals, and an already crowded field. Rank: #188 of 261 metros.

Industry Concentration
85.1
LQ: 0.97
Rank #222 of 261 metros
Wage Competitiveness
77.4
$102,369 avg wage
Growth Trend
↑ 61.3
Employment growth index
Rank #102 of 261 metros
Wage Pressure
38.9
YoY wage change index

3,011 Professional, Scientific, and Technical Services Firms in Madison

3,011
Establishments
+8.7% YoY
27,614
Total Employment
+1.0% YoY
$102,369
Average Annual Wage
+3.3% YoY
0.97
Location Quotient
Below national avg

Madison vs Wisconsin Statewide

How this metro's professional, scientific, and technical services market compares to Wisconsin overall. The state ranks #12/51 for entry risk.

Measure Madison WI Statewide
Overall Score 60.0 Difficult 35.0 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #188 of 261 metros #12 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Madison

Real Estate and Rental and Leasing 37.8 Accommodation and Food Services 40.3 Retail Trade 45.9 Construction 52.1 Other Services 55.0 Information 58.8 Finance and Insurance 72.8

Professional, Scientific, and Technical Services in Other Wisconsin Metros

Sheboygan 20.1 #13/261 Janesville-Beloit 20.4 #14/261 Kenosha 32.4 #47/261 Racine-Mount Pleasant 35.2 #58/261 Oshkosh-Neenah 36.1 #65/261 La Crosse-Onalaska 39.6 #79/261 Wausau 40.1 #83/261 Fond du Lac 43.9 #108/261 Eau Claire 55.3 #171/261 Milwaukee-Waukesha 67.5 #222/261

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Madison's professional, scientific, and technical services sector, the industry concentration component (85.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.