NAICS 52

Finance and Insurance in Kenosha, WI

Metro Market Score 29.0 (Favorable), ranked #42 of 331 metros. 168 establishments, 845 jobs.

Metro Market Score 29.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

✓Favorable Market🌱Emerging Market

Few finance and insurance firms have established themselves in Kenosha yet. The concentration index of 2.1 is well below the metro median, while employment growth is positive (trend: 56.8). That combination points to a market still building out.

Industry Concentration

2.1

LQ: 0.28

Rank #7 of 331 metros

Wage Competitiveness

38.1

$83,566 avg wage

Growth Trend

↑ 56.8

Employment growth index

Rank #144 of 331 metros

Wage Pressure

30.1

YoY wage change index

168 Finance and Insurance Firms in Kenosha

168

Establishments

+100.0% YoY

845

Total Employment

+0.0% YoY

$83,566

Average Annual Wage

+0.0% YoY

0.28

Location Quotient

Below national avg

Within Wisconsin

#1 of 12

finance and insurance metros in state

Wisconsin state rank

#8 of 51

for finance and insurance entry risk

vs State Median

-27.7

better than median (56.7)

Kenosha vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure	Kenosha	WI Statewide
Overall Score	29.0 Favorable	45.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#42 of 331 metros	#8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Kenosha

Information 25.4 Professional, Scientific, and Technical Services 32.4 Real Estate and Rental and Leasing 34.9 Other Services 35.1 Construction 35.3 Accommodation and Food Services 42.5 Healthcare and Social Assistance 44.4 Administrative and Support Services 46.4 Retail Trade 49.2

Finance and Insurance in Other Wisconsin Metros

Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Oshkosh-Neenah 53.0 #196/331 Sheboygan 56.7 #228/331 Wausau 60.6 #249/331 Appleton 65.1 #270/331 Green Bay 70.5 #298/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Kenosha's 29.0 score. Useful when comparing markets with comparable entry profiles.

Anniston-Oxford, AL 29.0 #41/331 Lawrence, KS 29.0 #40/331 Huntington-Ashland, WV 28.8 #39/331 Gadsden, AL 29.2 #43/331 Fairbanks-College, AK 28.8 #38/331 Twin Falls, ID 28.7 #37/331 Farmington, NM 29.4 #44/331 El Centro, CA 28.6 #36/331 Laredo, TX 28.6 #35/331 Mansfield, OH 29.5 #45/331

Finance and Insurance in States Bordering Wisconsin

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Illinois 46.2 #10/51 Minnesota 46.6 #11/51 Michigan 49.8 #23/51 Iowa 54.3 #35/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Kenosha's finance and insurance sector, the employment growth component (43.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Kenosha, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment