NAICS 72

Accommodation and Food Services in Madison, WI

Metro Market Score 40.3 (Moderate), ranked #50 of 298 metros. 1,754 establishments, 31,989 jobs.

Metro Market Assessment

Metro Market Score 40.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national accommodation and food services average.

⚡Rising Wages🌱Emerging Market

Employment in Madison's accommodation and food services sector grew faster than most metros last year, pushing its growth trend index to 65.4. Combined with a 40.3 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration
18.5
LQ: 0.86
Rank #55 of 298 metros
Wage Competitiveness
44.6
$23,924 avg wage
Growth Trend
↑ 65.4
Employment growth index
Rank #104 of 298 metros
Wage Pressure
71.0
YoY wage change index

1,754 Accommodation and Food Services Firms in Madison

1,754
Establishments
+4.0% YoY
31,989
Total Employment
+1.2% YoY
$23,924
Average Annual Wage
+3.4% YoY
0.86
Location Quotient
Below national avg

Madison vs Wisconsin Statewide

How this metro's accommodation and food services market compares to Wisconsin overall. The state ranks #5/51 for entry risk.

Measure Madison WI Statewide
Overall Score 40.3 Moderate 28.2 Low
Score Type Metro Market Score Entry Risk Score
Rank #50 of 298 metros #5 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Madison

Real Estate and Rental and Leasing 37.8 Retail Trade 45.9 Construction 52.1 Other Services 55.0 Information 58.8 Professional, Scientific, and Technical Services 60.0 Finance and Insurance 72.8

Accommodation and Food Services in Other Wisconsin Metros

Wausau 16.5 #1/298 Oshkosh-Neenah 22.7 #2/298 La Crosse-Onalaska 24.4 #3/298 Fond du Lac 26.7 #8/298 Sheboygan 26.8 #9/298 Eau Claire 27.7 #10/298 Racine-Mount Pleasant 31.7 #17/298 Appleton 32.0 #19/298 Janesville-Beloit 34.6 #29/298 Milwaukee-Waukesha 37.3 #39/298

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Madison's accommodation and food services sector, the wage pressure component (71.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.