NAICS 52

Finance and Insurance in Green Bay, WI

Metro Market Score 70.5 (Difficult), ranked #298 of 331 metros. 529 establishments, 6,866 jobs.

Metro Market Assessment

Metro Market Score 70.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

Green Bay's finance and insurance sector saw employment decline over the past year (growth trend: 7.8). That contraction, combined with a 70.5 market score, puts this metro in the bottom 10% for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration
85.5
LQ: 0.97
Rank #283 of 331 metros
Wage Competitiveness
56.2
$91,189 avg wage
Growth Trend
↓ 7.8
Employment growth index
Rank #306 of 331 metros
Wage Pressure
37.3
YoY wage change index

529 Finance and Insurance Firms in Green Bay

529
Establishments
+5.0% YoY
6,866
Total Employment
-7.1% YoY
$91,189
Average Annual Wage
+2.8% YoY
0.97
Location Quotient
Below national avg

Green Bay vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure Green Bay WI Statewide
Overall Score 70.5 Difficult 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #298 of 331 metros #8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Green Bay

Real Estate and Rental and Leasing 17.2 Construction 47.3 Retail Trade 53.7

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Oshkosh-Neenah 53.0 #196/331 Sheboygan 56.7 #228/331 Wausau 60.6 #249/331 Appleton 65.1 #270/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Green Bay's finance and insurance sector, the employment growth component (92.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.