NAICS 52

Finance and Insurance in Wausau, WI

Metro Market Score 60.6 (Difficult), ranked #249 of 331 metros. 255 establishments, 3,409 jobs.

Metro Market Assessment

Metro Market Score 60.6
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

Wausau scores 60.6 on the Metro Market Score for finance and insurance, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
92.2
LQ: 1.19
Rank #305 of 331 metros
Wage Competitiveness
40.8
$84,954 avg wage
Growth Trend
↓ 35.4
Employment growth index
Rank #215 of 331 metros
Wage Pressure
40.1
YoY wage change index

255 Finance and Insurance Firms in Wausau

255
Establishments
+7.1% YoY
3,409
Total Employment
-2.5% YoY
$84,954
Average Annual Wage
+3.9% YoY
1.19
Location Quotient
Above national avg

Wausau vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure Wausau WI Statewide
Overall Score 60.6 Difficult 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #249 of 331 metros #8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Wausau

Accommodation and Food Services 16.5 Information 19.9 Administrative and Support Services 29.2 Construction 30.7 Real Estate and Rental and Leasing 32.9 Retail Trade 34.6 Other Services 38.6 Professional, Scientific, and Technical Services 40.1 Healthcare and Social Assistance 56.3

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Oshkosh-Neenah 53.0 #196/331 Sheboygan 56.7 #228/331 Appleton 65.1 #270/331 Green Bay 70.5 #298/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Wausau's finance and insurance sector, the industry concentration component (92.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.