NAICS 52

Finance and Insurance in Wisconsin: 2026 Market Risk Report

Entry risk 45.3 (Elevated), ranked #8 of 51 states. 10,329 establishments, 126,732 jobs.

Entry Risk Assessment

Entry Risk Score 45.3
Low 0-30
Moderate 30-42
Elevated 42-55
High 55+
Elevated

ⓘ Lower is better. Relative to national finance and insurance average.

🛡️Stable Market

Wisconsin exhibits structural stability in finance and insurance, with volatility at 4.8 and firm retention ranking in the top 15. These metrics suggest lower cyclical risk compared to the national baseline.

5-Year Firm Retention
78.4%
Percentile within industry
Rank #12 of 51 states
Growth Momentum
6.1
Scale of 0-100
Rank #49 of 51 states
Establishment Density
29.6
vs. national average
Rank #19 of 51 states
Market Volatility
4.8
Lower is more stable
Wage Pressure Index
60.4
Labor cost pressure

10,329 Establishments in Wisconsin

10,329
Establishments
+6.7% YoY
126,732
Total Employment
+0.0% YoY
$103,959
Average Annual Wage
+5.0% YoY

Wisconsin vs National Finance and Insurance Average

How Wisconsin's finance and insurance market compares to the national average across all 51 states.

Metric WI National Difference
Entry Risk Score 45.3 51.9 -6.6
5-Year Retention 78.4% 51.0% +27.4
Growth Momentum 6.1 34.4 -28.3
Market Volatility 4.8 9.6 -4.8
Establishment Density 29.6 42.5 -12.9
Wage Pressure 60.4 66.8 -6.4

Green = favorable vs national average. Red = less favorable. Metrics are relative within finance and insurance only.

Wisconsin Ranks #8 of 51 for Finance and Insurance

Wisconsin ranks #8 out of 51 states for finance and insurance market entry conditions.

Finance and Insurance Entry Risk by State

Rank State Risk Score Classification
#1 Hawaii 37.0 moderate
#2 West Virginia 39.8 moderate
#3 Kentucky 40.0 moderate
#4 Rhode Island 41.9 moderate
#5 Maine 42.0 elevated
#8 Wisconsin You 45.3 elevated
Entry Risk by State Alaska — 49.7 · #21 Alabama — 48.4 · #18 Arkansas — 44.7 · #7 Arizona — 52.6 · #29 California — 46.9 · #12 Colorado — 67.3 · #50 Connecticut — 73.7 · #51 District of Columbia — 47.9 · #13 Delaware — 57.7 · #44 Florida — 61.9 · #46 Georgia — 56.4 · #40 Hawaii — 37.0 · #1 Iowa — 54.3 · #35 Idaho — 56.2 · #39 Illinois — 46.2 · #10 Indiana — 45.4 · #9 Kansas — 57.0 · #42 Kentucky — 40.0 · #3 Louisiana — 42.0 · #6 Massachusetts — 48.2 · #15 Maryland — 52.6 · #30 Maine — 42.0 · #5 Michigan — 49.8 · #23 Minnesota — 46.6 · #11 Missouri — 57.7 · #43 Mississippi — 54.5 · #36 Montana — 59.0 · #45 North Carolina — 48.4 · #17 North Dakota — 52.1 · #28 Nebraska — 49.4 · #20 New Hampshire — 49.8 · #22 New Jersey — 53.2 · #32 New Mexico — 53.1 · #31 Nevada — 55.6 · #38 New York — 65.4 · #49 Ohio — 48.2 · #14 Oklahoma — 64.9 · #48 Oregon — 56.7 · #41 Pennsylvania — 48.8 · #19 Rhode Island — 41.9 · #4 South Carolina — 48.4 · #16 South Dakota — 50.1 · #24 Tennessee — 53.4 · #33 Texas — 50.4 · #25 Utah — 51.9 · #27 Virginia — 50.8 · #26 Vermont — 53.6 · #34 Washington — 55.5 · #37 Wisconsin — 45.3 · #8 West Virginia — 39.8 · #2 Wyoming — 62.0 · #47
Low Moderate Elevated High

Tap a state to view details

About Entry Risk Score: A weighted composite of firm retention, growth momentum, market volatility, establishment density, and wage pressure. Lower scores indicate more favorable conditions. Read full methodology →

Data Sources

Data period: 2024. Last updated: February 2026. Next refresh expected: Q2 2026 (BLS QCEW update).

Compare to Another State

How does Wisconsin stack up against other states for finance and insurance?

Select a state above to see the comparison

Finance and Insurance in Neighboring States

How Wisconsin's finance and insurance market compares to bordering states.

Illinois 46.2 #10/51 Minnesota 46.6 #11/51 Michigan 49.8 #23/51 Iowa 54.3 #35/51

Other Industries in Wisconsin

Construction → Healthcare and Social Assistance → Retail Trade → Accommodation and Food Services → Professional, Scientific, and Technical Services → Real Estate and Rental and Leasing → Administrative and Support Services → Information → Other Services →