NAICS 53

Real Estate and Rental and Leasing in Madison, WI

Metro Market Score 37.8 (Moderate), ranked #115 of 330 metros. 952 establishments, 4,678 jobs.

Metro Market Score 37.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth

Employment in Madison's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 75.2. Combined with a 37.8 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

44.9

LQ: 0.74

Rank #148 of 330 metros

Wage Competitiveness

68.8

$61,162 avg wage

Growth Trend

↑ 75.2

Employment growth index

Rank #83 of 330 metros

Wage Pressure

9.6

YoY wage change index

952 Real Estate and Rental and Leasing Firms in Madison

952

Establishments

+6.5% YoY

4,678

Total Employment

+3.7% YoY

$61,162

Average Annual Wage

-2.0% YoY

0.74

Location Quotient

Below national avg

Within Wisconsin

#11 of 12

real estate and rental and leasing metros in state

Wisconsin state rank

#2 of 51

for real estate and rental and leasing entry risk

vs State Median

+6.6

worse than median (31.2)

Madison vs Wisconsin Statewide

How this metro's real estate and rental and leasing market compares to Wisconsin overall. The state ranks #2/51 for entry risk.

Measure	Madison	WI Statewide
Overall Score	37.8 Moderate	26.0 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#115 of 330 metros	#2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Madison

Accommodation and Food Services 40.3 Retail Trade 45.9 Construction 52.1 Other Services 55.0 Information 58.8 Professional, Scientific, and Technical Services 60.0 Finance and Insurance 72.8

Real Estate and Rental and Leasing in Other Wisconsin Metros

Sheboygan 8.3 #1/330 Racine-Mount Pleasant 11.1 #3/330 Green Bay 17.2 #13/330 Eau Claire 17.3 #14/330 Appleton 27.7 #56/330 Oshkosh-Neenah 29.7 #65/330 Fond du Lac 31.2 #75/330 Wausau 32.9 #84/330 Kenosha 34.9 #97/330 Janesville-Beloit 35.5 #102/330

+ 1 more metros. View all in Wisconsin →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Madison's 37.8 score. Useful when comparing markets with comparable entry profiles.

Bend, OR 37.8 #114/330 Salinas, CA 37.9 #116/330 Lexington-Fayette, KY 38.0 #117/330 Lawrence, KS 38.3 #118/330 Merced, CA 38.3 #119/330 Hickory-Lenoir-Morganton, NC 38.4 #120/330 Sierra Vista-Douglas, AZ 37.1 #113/330 Lakeland-Winter Haven, FL 37.1 #112/330 Traverse City, MI 38.5 #121/330 State College, PA 38.5 #122/330

Real Estate and Rental and Leasing in States Bordering Wisconsin

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Iowa 35.6 #16/51 Michigan 39.3 #26/51 Minnesota 42.1 #31/51 Illinois 44.3 #33/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Madison's real estate and rental and leasing sector, the wage competitiveness component (68.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Madison, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment