NAICS 53

Real Estate and Rental and Leasing in Madison, WI

Metro Market Score 37.8 (Moderate), ranked #115 of 330 metros. 952 establishments, 4,678 jobs.

Metro Market Assessment

Metro Market Score 37.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth

Employment in Madison's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 75.2. Combined with a 37.8 market score, this metro sits in the upper half for overall conditions.

Industry Concentration
44.9
LQ: 0.74
Rank #148 of 330 metros
Wage Competitiveness
68.8
$61,162 avg wage
Growth Trend
↑ 75.2
Employment growth index
Rank #83 of 330 metros
Wage Pressure
9.6
YoY wage change index

952 Real Estate and Rental and Leasing Firms in Madison

952
Establishments
+6.5% YoY
4,678
Total Employment
+3.7% YoY
$61,162
Average Annual Wage
-2.0% YoY
0.74
Location Quotient
Below national avg

Madison vs Wisconsin Statewide

How this metro's real estate and rental and leasing market compares to Wisconsin overall. The state ranks #2/51 for entry risk.

Measure Madison WI Statewide
Overall Score 37.8 Moderate 26.0 Low
Score Type Metro Market Score Entry Risk Score
Rank #115 of 330 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Madison

Accommodation and Food Services 40.3 Retail Trade 45.9 Construction 52.1 Other Services 55.0 Information 58.8 Professional, Scientific, and Technical Services 60.0 Finance and Insurance 72.8

Real Estate and Rental and Leasing in Other Wisconsin Metros

Sheboygan 8.3 #1/330 Racine-Mount Pleasant 11.1 #3/330 Green Bay 17.2 #13/330 Eau Claire 17.3 #14/330 Appleton 27.7 #56/330 Oshkosh-Neenah 29.7 #65/330 Fond du Lac 31.2 #75/330 Wausau 32.9 #84/330 Kenosha 34.9 #97/330 Janesville-Beloit 35.5 #102/330

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Madison's real estate and rental and leasing sector, the wage competitiveness component (68.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.