NAICS 52

Finance and Insurance in Fond du Lac, WI

Metro Market Score 34.0 (Favorable), ranked #69 of 331 metros. 136 establishments, 1,487 jobs.

Metro Market Score 34.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Fond du Lac ranks in the top quartile for finance and insurance market conditions, driven by above-average employment growth. With a market score of 34.0, conditions are relatively favorable compared to most metros.

Industry Concentration

74.6

LQ: 0.81

Rank #247 of 331 metros

Wage Competitiveness

28.1

$79,161 avg wage

Growth Trend

↑ 91.5

Employment growth index

Rank #29 of 331 metros

Wage Pressure

28.8

YoY wage change index

136 Finance and Insurance Firms in Fond du Lac

136

Establishments

-2.9% YoY

1,487

Total Employment

+6.1% YoY

$79,161

Average Annual Wage

-0.5% YoY

0.81

Location Quotient

Below national avg

Within Wisconsin

#3 of 12

finance and insurance metros in state

Wisconsin state rank

#8 of 51

for finance and insurance entry risk

vs State Median

-22.7

better than median (56.7)

Fond du Lac vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure	Fond du Lac	WI Statewide
Overall Score	34.0 Favorable	45.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#69 of 331 metros	#8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Fond du Lac

Accommodation and Food Services 26.7 Real Estate and Rental and Leasing 31.2 Other Services 31.2 Administrative and Support Services 33.5 Professional, Scientific, and Technical Services 43.9 Information 47.4 Construction 61.7 Healthcare and Social Assistance 62.6 Retail Trade 63.5

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Oshkosh-Neenah 53.0 #196/331 Sheboygan 56.7 #228/331 Wausau 60.6 #249/331 Appleton 65.1 #270/331 Green Bay 70.5 #298/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Fond du Lac's 34.0 score. Useful when comparing markets with comparable entry profiles.

Huntsville, AL 34.0 #70/331 Manhattan, KS 33.9 #68/331 Lebanon, PA 34.2 #71/331 Punta Gorda, FL 34.3 #72/331 Merced, CA 34.4 #73/331 Watertown-Fort Drum, NY 33.6 #67/331 Wenatchee-East Wenatchee, WA 33.3 #66/331 Sumter, SC 33.3 #65/331 Las Cruces, NM 34.7 #74/331 Hickory-Lenoir-Morganton, NC 33.1 #64/331

Finance and Insurance in States Bordering Wisconsin

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Illinois 46.2 #10/51 Minnesota 46.6 #11/51 Michigan 49.8 #23/51 Iowa 54.3 #35/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Fond du Lac's finance and insurance sector, the industry concentration component (74.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Fond du Lac, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment