NAICS 51

Information in Madison, WI

Metro Market Score 58.8 (Challenging), ranked #232 of 294 metros. 484 establishments, 19,781 jobs.

Metro Market Assessment

Metro Market Score 58.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national information average.

🏭Industry Hub💰High-Cost Market📈Rapid Growth

With a 2.59 location quotient, Madison has an outsized information presence relative to its population. That concentration (index: 99.0) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
99.0
LQ: 2.59
Rank #291 of 294 metros
Wage Competitiveness
92.5
$139,706 avg wage
Growth Trend
↑ 77.5
Employment growth index
Rank #67 of 294 metros
Wage Pressure
20.9
YoY wage change index

484 Information Firms in Madison

484
Establishments
-31.3% YoY
19,781
Total Employment
+0.9% YoY
$139,706
Average Annual Wage
+3.9% YoY
2.59
Location Quotient
Above national avg

Madison vs Wisconsin Statewide

How this metro's information market compares to Wisconsin overall. The state ranks #14/51 for entry risk.

Measure Madison WI Statewide
Overall Score 58.8 Challenging 38.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #232 of 294 metros #14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Madison

Real Estate and Rental and Leasing 37.8 Accommodation and Food Services 40.3 Retail Trade 45.9 Construction 52.1 Other Services 55.0 Professional, Scientific, and Technical Services 60.0 Finance and Insurance 72.8

Information in Other Wisconsin Metros

Sheboygan 12.3 #3/294 Racine-Mount Pleasant 19.7 #18/294 Wausau 19.9 #19/294 Kenosha 25.4 #38/294 Eau Claire 28.4 #53/294 La Crosse-Onalaska 43.1 #137/294 Janesville-Beloit 47.3 #172/294 Fond du Lac 47.4 #174/294 Oshkosh-Neenah 56.6 #219/294 Milwaukee-Waukesha 67.4 #266/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Madison's information sector, the industry concentration component (99.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.