NAICS 52

Finance and Insurance in Oshkosh-Neenah, WI

Metro Market Score 53.0 (Challenging), ranked #196 of 331 metros. 230 establishments, 3,656 jobs.

Metro Market Assessment

Metro Market Score 53.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

Despite a mature finance and insurance presence (concentration: 85.2), Oshkosh-Neenah is still adding jobs in this sector. Growth trend sits at 68.3, and the overall 53.0 market score lands in the lower half. Established markets with growth are worth a closer look.

Industry Concentration
85.2
LQ: 0.96
Rank #282 of 331 metros
Wage Competitiveness
49.5
$88,303 avg wage
Growth Trend
↑ 68.3
Employment growth index
Rank #106 of 331 metros
Wage Pressure
48.8
YoY wage change index

230 Finance and Insurance Firms in Oshkosh-Neenah

230
Establishments
+2.7% YoY
3,656
Total Employment
+0.7% YoY
$88,303
Average Annual Wage
+7.3% YoY
0.96
Location Quotient
Below national avg

Oshkosh-Neenah vs Wisconsin Statewide

How this metro's finance and insurance market compares to Wisconsin overall. The state ranks #8/51 for entry risk.

Measure Oshkosh-Neenah WI Statewide
Overall Score 53.0 Challenging 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #196 of 331 metros #8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Oshkosh-Neenah

Accommodation and Food Services 22.7 Healthcare and Social Assistance 23.7 Real Estate and Rental and Leasing 29.7 Professional, Scientific, and Technical Services 36.1 Other Services 38.3 Administrative and Support Services 43.1 Retail Trade 47.9 Information 56.6 Construction 73.3

Finance and Insurance in Other Wisconsin Metros

Kenosha 29.0 #42/331 Janesville-Beloit 32.0 #59/331 Fond du Lac 34.0 #69/331 Racine-Mount Pleasant 38.5 #92/331 Eau Claire 49.5 #169/331 Sheboygan 56.7 #228/331 Wausau 60.6 #249/331 Appleton 65.1 #270/331 Green Bay 70.5 #298/331 Madison 72.8 #310/331

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Oshkosh-Neenah's finance and insurance sector, the industry concentration component (85.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.