NAICS 44-45

Retail Trade in Oklahoma City, OK

Metro Market Score 46.1 (Moderate), ranked #91 of 378 metros. 4,717 establishments, 71,104 jobs.

Metro Market Score 46.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Employment in Oklahoma City's retail trade sector grew faster than most metros last year, pushing its growth trend index to 74.3. Combined with a 46.1 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

34.1

LQ: 1.07

Rank #129 of 378 metros

Wage Competitiveness

62.2

$38,931 avg wage

Growth Trend

↑ 74.3

Employment growth index

Rank #98 of 378 metros

Wage Pressure

71.5

YoY wage change index

4,717 Retail Trade Firms in Oklahoma City

4,717

Establishments

-3.7% YoY

71,104

Total Employment

+0.7% YoY

$38,931

Average Annual Wage

+1.9% YoY

1.07

Location Quotient

Above national avg

Within Oklahoma

#1 of 4

retail trade metros in state

Oklahoma state rank

#35 of 51

for retail trade entry risk

vs State Median

-4.9

better than median (51.0)

Oklahoma City vs Oklahoma Statewide

How this metro's retail trade market compares to Oklahoma overall. The state ranks #35/51 for entry risk.

Measure	Oklahoma City	OK Statewide
Overall Score	46.1 Moderate	46.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#91 of 378 metros	#35 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Oklahoma City

Information 35.7 Construction 40.7 Healthcare and Social Assistance 43.6 Finance and Insurance 52.5 Accommodation and Food Services 54.2 Real Estate and Rental and Leasing 55.2 Other Services 58.7 Administrative and Support Services 59.1

Retail Trade in Other Oklahoma Metros

Enid 50.1 #143/378 Tulsa 51.0 #151/378 Lawton 56.0 #208/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Oklahoma City's 46.1 score. Useful when comparing markets with comparable entry profiles.

Minneapolis-St. Paul-Bloomington, MN 46.1 #92/378 Madison, WI 45.9 #90/378 Lexington Park, MD 45.8 #89/378 Eagle Pass, TX 45.7 #88/378 Harrisburg-Carlisle, PA 46.5 #93/378 Scranton--Wilkes-Barre, PA 46.5 #94/378 Sioux Falls, SD 46.6 #95/378 Eau Claire, WI 45.5 #87/378 College Station-Bryan, TX 46.7 #96/378 Virginia Beach-Chesapeake-Norfolk, VA 46.8 #97/378

Retail Trade in States Bordering Oklahoma

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

New Mexico 39.9 #11/51 Kansas 40.4 #14/51 Texas 41.6 #17/51 Colorado 42.9 #23/51 Missouri 50.6 #42/51 Arkansas 51.8 #44/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Oklahoma City's retail trade sector, the wage competitiveness component (62.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Oklahoma City, OK MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment