NAICS 72

Accommodation and Food Services in Napa, CA

Metro Market Score 82.7 (Difficult), ranked #292 of 298 metros. 440 establishments, 12,026 jobs.

Metro Market Assessment

Metro Market Score 82.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub💰High-Cost Market

Napa is a specialized hub for accommodation and food services, with a location quotient of 1.65 and industry concentration in the bottom 10%. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration
94.6
LQ: 1.65
Rank #282 of 298 metros
Wage Competitiveness
99.7
$47,009 avg wage
Growth Trend
↓ 30.5
Employment growth index
Rank #208 of 298 metros
Wage Pressure
66.5
YoY wage change index

440 Accommodation and Food Services Firms in Napa

440
Establishments
+2.1% YoY
12,026
Total Employment
-0.8% YoY
$47,009
Average Annual Wage
+2.1% YoY
1.65
Location Quotient
Above national avg

Napa vs California Statewide

How this metro's accommodation and food services market compares to California overall. The state ranks #47/51 for entry risk.

Measure Napa CA Statewide
Overall Score 82.7 Difficult 57.2 High
Score Type Metro Market Score Entry Risk Score
Rank #292 of 298 metros #47 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Napa

Information 31.3 Healthcare and Social Assistance 37.1 Retail Trade 38.8 Professional, Scientific, and Technical Services 41.9 Finance and Insurance 43.5 Administrative and Support Services 49.2 Other Services 50.4 Real Estate and Rental and Leasing 53.0 Construction 73.6

Accommodation and Food Services in Other California Metros

Fresno 39.2 #46/298 Hanford-Corcoran 50.6 #120/298 San Jose-Sunnyvale-Santa Clara 53.3 #140/298 Chico 53.8 #147/298 El Centro 54.7 #155/298 Visalia 56.9 #163/298 San Luis Obispo-Paso Robles 60.6 #197/298 Redding 62.2 #208/298 Bakersfield-Delano 64.2 #220/298 Stockton-Lodi 64.5 #221/298

+ 14 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Napa's accommodation and food services sector, the wage competitiveness component (99.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.