NAICS 52

Finance and Insurance in Gainesville, GA

Metro Market Score 56.9 (Challenging), ranked #230 of 331 metros. 342 establishments, 1,900 jobs.

Metro Market Score 56.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

Gainesville's finance and insurance sector saw employment decline over the past year (growth trend: 5.7). That contraction, combined with a 56.9 market score, puts this metro in the lower half for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration

22.7

LQ: 0.46

Rank #75 of 331 metros

Wage Competitiveness

58.6

$92,109 avg wage

Growth Trend

↓ 5.7

Employment growth index

Rank #313 of 331 metros

Wage Pressure

41.6

YoY wage change index

342 Finance and Insurance Firms in Gainesville

342

Establishments

+8.2% YoY

1,900

Total Employment

-8.7% YoY

$92,109

Average Annual Wage

+4.5% YoY

0.46

Location Quotient

Below national avg

Within Georgia

#9 of 9

finance and insurance metros in state

Georgia state rank

#40 of 51

for finance and insurance entry risk

vs State Median

+21.5

worse than median (35.4)

Gainesville vs Georgia Statewide

How this metro's finance and insurance market compares to Georgia overall. The state ranks #40/51 for entry risk.

Measure	Gainesville	GA Statewide
Overall Score	56.9 Challenging	56.4 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#230 of 331 metros	#40 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Gainesville

Real Estate and Rental and Leasing 26.2 Other Services 29.6 Professional, Scientific, and Technical Services 31.0 Information 31.6 Construction 38.5 Retail Trade 39.0 Accommodation and Food Services 46.1 Healthcare and Social Assistance 55.8 Administrative and Support Services 69.3

Finance and Insurance in Other Georgia Metros

Warner Robins 20.8 #10/331 Brunswick-St. Simons 27.3 #28/331 Hinesville 29.7 #47/331 Albany 31.0 #55/331 Dalton 35.4 #75/331 Rome 40.7 #107/331 Savannah 41.8 #115/331 Augusta-Richmond County 44.2 #141/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Gainesville's 56.9 score. Useful when comparing markets with comparable entry profiles.

Springfield, OH 56.8 #229/331 Charlottesville, VA 57.0 #231/331 Sheboygan, WI 56.7 #228/331 Bismarck, ND 57.3 #232/331 Traverse City, MI 57.3 #233/331 Santa Fe, NM 56.3 #227/331 Myrtle Beach-Conway-North Myrtle Beach, SC 57.8 #234/331 Decatur, IL 56.0 #226/331 Utica-Rome, NY 57.9 #235/331 Pensacola-Ferry Pass-Brent, FL 57.9 #236/331

Finance and Insurance in States Bordering Georgia

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

South Carolina 48.4 #16/51 North Carolina 48.4 #17/51 Alabama 48.4 #18/51 Tennessee 53.4 #33/51 Florida 61.9 #46/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Gainesville's finance and insurance sector, the employment growth component (94.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Gainesville, GA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment