NAICS 52

Finance and Insurance in Santa Fe, NM

Metro Market Score 56.3 (Challenging), ranked #227 of 331 metros. 310 establishments, 1,427 jobs.

Metro Market Score 56.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

💰High-Cost Market

Santa Fe scores 56.3 on the Metro Market Score for finance and insurance, placing it in the lower half. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

44.4

LQ: 0.57

Rank #147 of 331 metros

Wage Competitiveness

92.5

$135,158 avg wage

Growth Trend

49.5

Employment growth index

Rank #168 of 331 metros

Wage Pressure

34.7

YoY wage change index

310 Finance and Insurance Firms in Santa Fe

310

Establishments

+6.9% YoY

1,427

Total Employment

-0.6% YoY

$135,158

Average Annual Wage

+1.8% YoY

0.57

Location Quotient

Below national avg

Within New Mexico

#3 of 3

finance and insurance metros in state

New Mexico state rank

#31 of 51

for finance and insurance entry risk

vs State Median

+21.5

worse than median (34.7)

Santa Fe vs New Mexico Statewide

How this metro's finance and insurance market compares to New Mexico overall. The state ranks #31/51 for entry risk.

Measure	Santa Fe	NM Statewide
Overall Score	56.3 Challenging	53.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#227 of 331 metros	#31 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Fe

Construction 44.1 Information 46.2 Healthcare and Social Assistance 50.8 Real Estate and Rental and Leasing 54.3 Administrative and Support Services 55.3 Professional, Scientific, and Technical Services 59.9 Accommodation and Food Services 66.3 Retail Trade 70.8 Other Services 91.6

Finance and Insurance in Other New Mexico Metros

Farmington 29.4 #44/331 Las Cruces 34.7 #74/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Santa Fe's 56.3 score. Useful when comparing markets with comparable entry profiles.

Decatur, IL 56.0 #226/331 Sheboygan, WI 56.7 #228/331 Las Vegas-Henderson-North Las Vegas, NV 55.8 #225/331 Springfield, OH 56.8 #229/331 Gainesville, GA 56.9 #230/331 Charlottesville, VA 57.0 #231/331 Wheeling, WV 55.5 #224/331 Glens Falls, NY 55.4 #223/331 Bismarck, ND 57.3 #232/331 Johnstown, PA 55.3 #222/331

Finance and Insurance in States Bordering New Mexico

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Texas 50.4 #25/51 Utah 51.9 #27/51 Arizona 52.6 #29/51 Oklahoma 64.9 #48/51 Colorado 67.3 #50/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Fe's finance and insurance sector, the wage competitiveness component (92.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Fe, NM MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment