NAICS 72

Accommodation and Food Services in Morgantown, WV

Metro Market Score 52.9 (Challenging), ranked #137 of 298 metros. 390 establishments, 6,480 jobs.

Metro Market Assessment

Metro Market Score 52.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

Morgantown's accommodation and food services market sits near the national metro median, ranking #137 of 298 with a market score of 52.9. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
54.0
LQ: 1.07
Rank #161 of 298 metros
Wage Competitiveness
35.6
$22,981 avg wage
Growth Trend
↓ 38.9
Employment growth index
Rank #183 of 298 metros
Wage Pressure
61.1
YoY wage change index

390 Accommodation and Food Services Firms in Morgantown

390
Establishments
+2.1% YoY
6,480
Total Employment
-0.3% YoY
$22,981
Average Annual Wage
+0.5% YoY
1.07
Location Quotient
Above national avg

Morgantown vs West Virginia Statewide

How this metro's accommodation and food services market compares to West Virginia overall. The state ranks #17/51 for entry risk.

Measure Morgantown WV Statewide
Overall Score 52.9 Challenging 33.7 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #137 of 298 metros #17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Morgantown

Real Estate and Rental and Leasing 25.5 Finance and Insurance 28.0 Retail Trade 31.9 Construction 34.9 Other Services 40.7 Information 45.0 Professional, Scientific, and Technical Services 47.8 Healthcare and Social Assistance 80.0

Accommodation and Food Services in Other West Virginia Metros

Beckley 44.4 #77/298 Weirton-Steubenville 47.2 #98/298 Wheeling 64.0 #219/298

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Morgantown's accommodation and food services sector, the employment growth component (61.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.