NAICS 72

Accommodation and Food Services in Morgantown, WV

Metro Market Score 52.9 (Challenging), ranked #137 of 298 metros. 390 establishments, 6,480 jobs.

Metro Market Score 52.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

Morgantown's accommodation and food services market sits near the national metro median, ranking #137 of 298 with a market score of 52.9. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration

54.0

LQ: 1.07

Rank #161 of 298 metros

Wage Competitiveness

35.6

$22,981 avg wage

Growth Trend

↓ 38.9

Employment growth index

Rank #183 of 298 metros

Wage Pressure

61.1

YoY wage change index

390 Accommodation and Food Services Firms in Morgantown

390

Establishments

+2.1% YoY

6,480

Total Employment

-0.3% YoY

$22,981

Average Annual Wage

+0.5% YoY

1.07

Location Quotient

Above national avg

Within West Virginia

#3 of 4

accommodation and food services metros in state

West Virginia state rank

#17 of 51

for accommodation and food services entry risk

vs State Median

0.0

matches median (52.9)

Morgantown vs West Virginia Statewide

How this metro's accommodation and food services market compares to West Virginia overall. The state ranks #17/51 for entry risk.

Measure	Morgantown	WV Statewide
Overall Score	52.9 Challenging	33.7 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#137 of 298 metros	#17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Morgantown

Real Estate and Rental and Leasing 25.5 Finance and Insurance 28.0 Retail Trade 31.9 Construction 34.9 Other Services 40.7 Information 45.0 Professional, Scientific, and Technical Services 47.8 Healthcare and Social Assistance 80.0

Accommodation and Food Services in Other West Virginia Metros

Beckley 44.4 #77/298 Weirton-Steubenville 47.2 #98/298 Wheeling 64.0 #219/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Morgantown's 52.9 score. Useful when comparing markets with comparable entry profiles.

Sumter, SC 52.9 #136/298 Eugene-Springfield, OR 53.0 #138/298 Lewiston-Auburn, ME 52.8 #135/298 Lynchburg, VA 52.7 #134/298 Hattiesburg, MS 53.3 #139/298 San Jose-Sunnyvale-Santa Clara, CA 53.3 #140/298 Mobile, AL 52.5 #133/298 Seattle-Tacoma-Bellevue, WA 53.4 #141/298 Winston-Salem, NC 53.4 #142/298 Lexington Park, MD 53.5 #143/298

Accommodation and Food Services in States Bordering West Virginia

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Ohio 29.3 #11/51 Maryland 31.7 #15/51 Virginia 33.6 #16/51 Pennsylvania 36.8 #24/51 Kentucky 36.9 #25/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Morgantown's accommodation and food services sector, the employment growth component (61.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Morgantown, WV MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment