NAICS 62

Healthcare and Social Assistance in Morgantown, WV

Metro Market Score 80.0 (Difficult), ranked #246 of 248 metros. 731 establishments, 18,377 jobs.

Metro Market Score 80.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national healthcare and social assistance average.

🏭Industry Hub💰High-Cost Market

Morgantown is a specialized hub for healthcare and social assistance, with a location quotient of 1.92 and industry concentration in the bottom 10%. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

98.8

LQ: 1.92

Rank #245 of 248 metros

Wage Competitiveness

97.6

$78,085 avg wage

Growth Trend

↓ 14.5

Employment growth index

Rank #213 of 248 metros

Wage Pressure

26.2

YoY wage change index

731 Healthcare and Social Assistance Firms in Morgantown

731

Establishments

+15.1% YoY

18,377

Total Employment

+0.0% YoY

$78,085

Average Annual Wage

+0.0% YoY

1.92

Location Quotient

Above national avg

Within West Virginia

#3 of 3

healthcare and social assistance metros in state

West Virginia state rank

#27 of 51

for healthcare and social assistance entry risk

vs State Median

+24.2

worse than median (55.8)

Morgantown vs West Virginia Statewide

How this metro's healthcare and social assistance market compares to West Virginia overall. The state ranks #27/51 for entry risk.

Measure	Morgantown	WV Statewide
Overall Score	80.0 Difficult	40.3 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#246 of 248 metros	#27 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Morgantown

Real Estate and Rental and Leasing 25.5 Finance and Insurance 28.0 Retail Trade 31.9 Construction 34.9 Other Services 40.7 Information 45.0 Professional, Scientific, and Technical Services 47.8 Accommodation and Food Services 52.9

Healthcare and Social Assistance in Other West Virginia Metros

Parkersburg-Vienna 51.5 #146/248 Beckley 55.8 #177/248

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Morgantown's 80.0 score. Useful when comparing markets with comparable entry profiles.

New Haven, CT 80.3 #247/248 Salisbury, MD 77.0 #245/248 Kalamazoo-Portage, MI 75.8 #244/248 Sherman-Denison, TX 75.5 #243/248 Pinehurst-Southern Pines, NC 75.2 #242/248 Bridgeport-Stamford-Danbury, CT 75.2 #241/248 Worcester, MA 84.9 #248/248

Healthcare and Social Assistance in States Bordering West Virginia

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

Pennsylvania 29.5 #6/51 Maryland 36.8 #21/51 Virginia 39.9 #25/51 Ohio 40.2 #26/51 Kentucky 54.4 #48/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Morgantown's healthcare and social assistance sector, the employment growth component (85.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Morgantown, WV MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment