NAICS 52

Finance and Insurance in Morgantown, WV

Metro Market Score 28.0 (Favorable), ranked #33 of 331 metros. 219 establishments, 906 jobs.

Metro Market Assessment

Metro Market Score 28.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

✓Favorable Market🌱Emerging Market

Morgantown has a relatively low concentration of finance and insurance firms (index: 5.7) paired with positive employment growth. This suggests an underpenetrated market where demand may outpace current supply.

Industry Concentration
5.7
LQ: 0.34
Rank #19 of 331 metros
Wage Competitiveness
24.8
$77,935 avg wage
Growth Trend
↑ 64.0
Employment growth index
Rank #120 of 331 metros
Wage Pressure
47.8
YoY wage change index

219 Finance and Insurance Firms in Morgantown

219
Establishments
+9.5% YoY
906
Total Employment
+0.3% YoY
$77,935
Average Annual Wage
+6.9% YoY
0.34
Location Quotient
Below national avg

Morgantown vs West Virginia Statewide

How this metro's finance and insurance market compares to West Virginia overall. The state ranks #2/51 for entry risk.

Measure Morgantown WV Statewide
Overall Score 28.0 Favorable 39.8 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #33 of 331 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Morgantown

Real Estate and Rental and Leasing 25.5 Retail Trade 31.9 Construction 34.9 Other Services 40.7 Information 45.0 Professional, Scientific, and Technical Services 47.8 Accommodation and Food Services 52.9 Healthcare and Social Assistance 80.0

Finance and Insurance in Other West Virginia Metros

Beckley 24.2 #19/331 Huntington-Ashland 28.8 #39/331 Weirton-Steubenville 40.8 #109/331 Wheeling 55.5 #224/331

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Morgantown's finance and insurance sector, the employment growth component (36.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.