NAICS 44-45

Retail Trade in Parkersburg-Vienna, WV

Metro Market Score 59.2 (Challenging), ranked #245 of 378 metros. 375 establishments, 5,414 jobs.

Metro Market Assessment

Metro Market Score 59.2
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

🏭Industry Hub⚡Rising Wages

Parkersburg-Vienna is a specialized hub for retail trade, with a location quotient of 1.50 and industry concentration in the lower half. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration
96.0
LQ: 1.50
Rank #363 of 378 metros
Wage Competitiveness
24.6
$35,227 avg wage
Growth Trend
50.5
Employment growth index
Rank #188 of 378 metros
Wage Pressure
71.0
YoY wage change index

375 Retail Trade Firms in Parkersburg-Vienna

375
Establishments
+3.0% YoY
5,414
Total Employment
-0.2% YoY
$35,227
Average Annual Wage
+1.8% YoY
1.50
Location Quotient
Above national avg

Parkersburg-Vienna vs West Virginia Statewide

How this metro's retail trade market compares to West Virginia overall. The state ranks #47/51 for entry risk.

Measure Parkersburg-Vienna WV Statewide
Overall Score 59.2 Challenging 52.8 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #245 of 378 metros #47 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Parkersburg-Vienna

Construction 41.4 Healthcare and Social Assistance 51.5 Administrative and Support Services 57.0

Retail Trade in Other West Virginia Metros

Morgantown 31.9 #10/378 Huntington-Ashland 32.4 #12/378 Charleston 50.0 #140/378 Beckley 54.2 #191/378 Weirton-Steubenville 55.8 #207/378 Wheeling 61.5 #270/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Parkersburg-Vienna's retail trade sector, the industry concentration component (96.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.