NAICS 44-45

Retail Trade in Johnson City, TN

Metro Market Score 51.1 (Challenging), ranked #154 of 378 metros. 702 establishments, 10,534 jobs.

Metro Market Assessment

Metro Market Score 51.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Johnson City pairs above-average retail trade concentration (83.6) with positive employment growth (trend: 72.2). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
83.6
LQ: 1.31
Rank #316 of 378 metros
Wage Competitiveness
24.9
$35,229 avg wage
Growth Trend
↑ 72.2
Employment growth index
Rank #106 of 378 metros
Wage Pressure
78.2
YoY wage change index

702 Retail Trade Firms in Johnson City

702
Establishments
-1.0% YoY
10,534
Total Employment
+0.6% YoY
$35,229
Average Annual Wage
+3.2% YoY
1.31
Location Quotient
Above national avg

Johnson City vs Tennessee Statewide

How this metro's retail trade market compares to Tennessee overall. The state ranks #22/51 for entry risk.

Measure Johnson City TN Statewide
Overall Score 51.1 Challenging 42.8 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #154 of 378 metros #22 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Johnson City

Real Estate and Rental and Leasing 28.0 Other Services 44.8 Finance and Insurance 67.8

Retail Trade in Other Tennessee Metros

Chattanooga 38.0 #35/378 Jackson 40.4 #52/378 Kingsport-Bristol 43.3 #74/378 Cleveland 47.2 #102/378 Clarksville 48.6 #116/378 Nashville-Davidson--Murfreesboro--Franklin 50.3 #145/378 Morristown 58.4 #236/378 Knoxville 63.7 #297/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Johnson City's retail trade sector, the industry concentration component (83.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.