NAICS 44-45

Retail Trade in St. Joseph, MO

Metro Market Score 41.3 (Moderate), ranked #54 of 378 metros. 383 establishments, 6,293 jobs.

Metro Market Assessment

Metro Market Score 41.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

St. Joseph pairs above-average retail trade concentration (58.2) with positive employment growth (trend: 59.8). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
58.2
LQ: 1.17
Rank #220 of 378 metros
Wage Competitiveness
9.5
$33,563 avg wage
Growth Trend
↑ 59.8
Employment growth index
Rank #153 of 378 metros
Wage Pressure
61.7
YoY wage change index

383 Retail Trade Firms in St. Joseph

383
Establishments
-1.3% YoY
6,293
Total Employment
+0.0% YoY
$33,563
Average Annual Wage
+0.0% YoY
1.17
Location Quotient
Above national avg

St. Joseph vs Missouri Statewide

How this metro's retail trade market compares to Missouri overall. The state ranks #42/51 for entry risk.

Measure St. Joseph MO Statewide
Overall Score 41.3 Moderate 50.6 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #54 of 378 metros #42 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in St. Joseph

Administrative and Support Services 36.3 Construction 56.0

Retail Trade in Other Missouri Metros

Columbia 32.6 #13/378 Joplin 37.4 #34/378 St. Louis 47.5 #105/378 Springfield 48.1 #112/378 Kansas City 48.9 #120/378 Jefferson City 51.7 #159/378 Cape Girardeau 66.9 #320/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For St. Joseph's retail trade sector, the industry concentration component (58.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.