NAICS 44-45

Retail Trade in Sioux Falls, SD

Metro Market Score 46.6 (Moderate), ranked #95 of 378 metros. 1,111 establishments, 20,331 jobs.

Metro Market Score 46.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth

Sioux Falls ranks in the upper half for retail trade market conditions, driven by above-average employment growth. With a market score of 46.6, conditions are relatively favorable compared to most metros.

Industry Concentration

55.3

LQ: 1.16

Rank #209 of 378 metros

Wage Competitiveness

70.9

$40,198 avg wage

Growth Trend

↑ 94.2

Employment growth index

Rank #23 of 378 metros

Wage Pressure

66.3

YoY wage change index

1,111 Retail Trade Firms in Sioux Falls

1,111

Establishments

+4.3% YoY

20,331

Total Employment

+4.7% YoY

$40,198

Average Annual Wage

+0.9% YoY

1.16

Location Quotient

Above national avg

Within South Dakota

#1 of 2

retail trade metros in state

South Dakota state rank

#7 of 51

for retail trade entry risk

vs State Median

-24.3

better than median (70.8)

Sioux Falls vs South Dakota Statewide

How this metro's retail trade market compares to South Dakota overall. The state ranks #7/51 for entry risk.

Measure	Sioux Falls	SD Statewide
Overall Score	46.6 Moderate	38.9 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#95 of 378 metros	#7 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sioux Falls

Construction 49.1

Retail Trade in Other South Dakota Metros

Rapid City 70.8 #343/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Sioux Falls's 46.6 score. Useful when comparing markets with comparable entry profiles.

Scranton--Wilkes-Barre, PA 46.5 #94/378 Harrisburg-Carlisle, PA 46.5 #93/378 College Station-Bryan, TX 46.7 #96/378 Virginia Beach-Chesapeake-Norfolk, VA 46.8 #97/378 Columbus, OH 46.9 #98/378 Pinehurst-Southern Pines, NC 47.0 #99/378 Minneapolis-St. Paul-Bloomington, MN 46.1 #92/378 Oklahoma City, OK 46.1 #91/378 Muskegon-Norton Shores, MI 47.1 #100/378 Madison, WI 45.9 #90/378

Retail Trade in States Bordering South Dakota

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nebraska 35.9 #2/51 Minnesota 39.6 #9/51 Iowa 40.8 #16/51 Wyoming 44.9 #33/51 Montana 45.8 #34/51 North Dakota 49.9 #41/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sioux Falls's retail trade sector, the wage competitiveness component (70.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Sioux Falls, SD-MN MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment