NAICS 72

Accommodation and Food Services in Visalia, CA

Metro Market Score 56.9 (Challenging), ranked #163 of 298 metros. 784 establishments, 12,919 jobs.

Metro Market Score 56.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

⚡Rising Wages

Market conditions for accommodation and food services in Visalia are tougher than average. The 56.9 market score reflects a combination of high labor costs, slowing employment, and moderate competition. Rank: #163 of 298 metros.

Industry Concentration

9.1

LQ: 0.80

Rank #27 of 298 metros

Wage Competitiveness

62.1

$26,795 avg wage

Growth Trend

↓ 29.5

Employment growth index

Rank #211 of 298 metros

Wage Pressure

89.8

YoY wage change index

784 Accommodation and Food Services Firms in Visalia

784

Establishments

+4.3% YoY

12,919

Total Employment

-0.9% YoY

$26,795

Average Annual Wage

+8.9% YoY

0.80

Location Quotient

Below national avg

Within California

#6 of 25

accommodation and food services metros in state

California state rank

#47 of 51

for accommodation and food services entry risk

vs State Median

-11.7

better than median (68.6)

Visalia vs California Statewide

How this metro's accommodation and food services market compares to California overall. The state ranks #47/51 for entry risk.

Measure	Visalia	CA Statewide
Overall Score	56.9 Challenging	57.2 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#163 of 298 metros	#47 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Visalia

Healthcare and Social Assistance 15.8 Professional, Scientific, and Technical Services 17.2 Other Services 34.5 Information 37.0 Retail Trade 38.4 Construction 38.9 Finance and Insurance 39.7 Real Estate and Rental and Leasing 41.8 Administrative and Support Services 58.1

Accommodation and Food Services in Other California Metros

Fresno 39.2 #46/298 Hanford-Corcoran 50.6 #120/298 San Jose-Sunnyvale-Santa Clara 53.3 #140/298 Chico 53.8 #147/298 El Centro 54.7 #155/298 San Luis Obispo-Paso Robles 60.6 #197/298 Redding 62.2 #208/298 Bakersfield-Delano 64.2 #220/298 Stockton-Lodi 64.5 #221/298 Merced 64.8 #225/298

+ 14 more metros. View all in California →

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Visalia's 56.9 score. Useful when comparing markets with comparable entry profiles.

Longview-Kelso, WA 56.9 #164/298 Buffalo-Cheektowaga, NY 56.6 #162/298 Rome, GA 57.1 #165/298 San Antonio-New Braunfels, TX 57.2 #166/298 Davenport-Moline-Rock Island, IA 57.3 #167/298 Slidell-Mandeville-Covington, LA 57.5 #168/298 Palm Bay-Melbourne-Titusville, FL 57.6 #169/298 Syracuse, NY 57.6 #170/298 Phoenix-Mesa-Chandler, AZ 55.9 #161/298 Decatur, IL 55.7 #160/298

Accommodation and Food Services in States Bordering California

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Oregon 42.8 #32/51 Arizona 46.9 #40/51 Nevada 64.0 #49/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Visalia's accommodation and food services sector, the employment growth component (70.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Visalia, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment