NAICS 44-45

Retail Trade in Redding, CA

Metro Market Score 81.1 (Difficult), ranked #377 of 378 metros. 610 establishments, 8,979 jobs.

Metro Market Assessment

Metro Market Score 81.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national retail trade average.

💰High-Cost Market

Redding stands out for high retail trade labor costs. Wage competitiveness hits 80.4 (above the 70th percentile of metros), and year-over-year wage pressure at 66.8 signals continued increases. Plan for higher payroll if entering this market.

Industry Concentration
80.2
LQ: 1.28
Rank #303 of 378 metros
Wage Competitiveness
80.4
$41,559 avg wage
Growth Trend
↓ 7.9
Employment growth index
Rank #349 of 378 metros
Wage Pressure
66.8
YoY wage change index

610 Retail Trade Firms in Redding

610
Establishments
-0.2% YoY
8,979
Total Employment
-3.9% YoY
$41,559
Average Annual Wage
+1.0% YoY
1.28
Location Quotient
Above national avg

Redding vs California Statewide

How this metro's retail trade market compares to California overall. The state ranks #28/51 for entry risk.

Measure Redding CA Statewide
Overall Score 81.1 Difficult 44.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #377 of 378 metros #28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Redding

Finance and Insurance 32.8 Administrative and Support Services 39.9 Healthcare and Social Assistance 41.1 Information 41.3 Real Estate and Rental and Leasing 43.3 Other Services 43.7 Construction 50.9 Professional, Scientific, and Technical Services 53.3 Accommodation and Food Services 62.2

Retail Trade in Other California Metros

Fresno 35.8 #28/378 Visalia 38.4 #39/378 Napa 38.8 #43/378 Santa Maria-Santa Barbara 51.6 #157/378 El Centro 53.6 #180/378 Salinas 53.7 #184/378 Hanford-Corcoran 55.6 #204/378 Merced 56.2 #211/378 Bakersfield-Delano 56.4 #213/378 Yuba City 56.6 #215/378

+ 14 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Redding's retail trade sector, the employment growth component (92.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.