NAICS 51

Information in Redding, CA

Metro Market Score 41.3 (Moderate), ranked #124 of 294 metros. 68 establishments, 477 jobs.

Metro Market Score 41.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

At #124 of 294 metros, Redding's information sector scores 41.3 on the market index. Concentration (30.9), wage levels (28.2), and growth (25.2) all track close to the median. Local factors like lease costs and client access will matter more than macro signals.

Industry Concentration

30.9

LQ: 0.36

Rank #91 of 294 metros

Wage Competitiveness

28.2

$66,337 avg wage

Growth Trend

↓ 25.2

Employment growth index

Rank #221 of 294 metros

Wage Pressure

20.5

YoY wage change index

68 Information Firms in Redding

Establishments

-5.6% YoY

477

Total Employment

-6.3% YoY

$66,337

Average Annual Wage

+3.4% YoY

0.36

Location Quotient

Below national avg

Within California

#11 of 24

information metros in state

California state rank

#51 of 51

for information entry risk

vs State Median

-3.1

better than median (44.5)

Redding vs California Statewide

How this metro's information market compares to California overall. The state ranks #51/51 for entry risk.

Measure	Redding	CA Statewide
Overall Score	41.3 Moderate	56.6 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#124 of 294 metros	#51 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Redding

Finance and Insurance 32.8 Administrative and Support Services 39.9 Healthcare and Social Assistance 41.1 Real Estate and Rental and Leasing 43.3 Other Services 43.7 Construction 50.9 Professional, Scientific, and Technical Services 53.3 Accommodation and Food Services 62.2 Retail Trade 81.1

Information in Other California Metros

El Centro 12.3 #4/294 Merced 16.0 #10/294 Vallejo 26.8 #43/294 Bakersfield-Delano 28.7 #54/294 Napa 31.3 #67/294 Santa Cruz-Watsonville 31.9 #71/294 Salinas 32.5 #75/294 Modesto 33.7 #79/294 Visalia 37.0 #100/294 Stockton-Lodi 40.2 #117/294

+ 13 more metros. View all in California →

Information Metros With Similar Conditions

Metros within 5 points of Redding's 41.3 score. Useful when comparing markets with comparable entry profiles.

South Bend-Mishawaka, IN 41.5 #125/294 Norwich-New London-Willimantic, CT 41.0 #123/294 Pensacola-Ferry Pass-Brent, FL 41.0 #122/294 Scranton--Wilkes-Barre, PA 41.8 #126/294 Grand Junction, CO 41.9 #127/294 Elizabethtown, KY 42.0 #128/294 Las Cruces, NM 40.7 #121/294 Palm Bay-Melbourne-Titusville, FL 42.0 #129/294 Kingston, NY 40.7 #120/294 Panama City-Panama City Beach, FL 42.1 #130/294

Information in States Bordering California

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Arizona 49.2 #41/51 Oregon 52.0 #45/51 Nevada 56.3 #50/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Redding's information sector, the employment growth component (74.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Redding, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment