NAICS 51

Information in Redding, CA

Metro Market Score 41.3 (Moderate), ranked #124 of 294 metros. 68 establishments, 477 jobs.

Metro Market Assessment

Metro Market Score 41.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national information average.

At #124 of 294 metros, Redding's information sector scores 41.3 on the market index. Concentration (30.9), wage levels (28.2), and growth (25.2) all track close to the median. Local factors like lease costs and client access will matter more than macro signals.

Industry Concentration
30.9
LQ: 0.36
Rank #91 of 294 metros
Wage Competitiveness
28.2
$66,337 avg wage
Growth Trend
↓ 25.2
Employment growth index
Rank #221 of 294 metros
Wage Pressure
20.5
YoY wage change index

68 Information Firms in Redding

68
Establishments
-5.6% YoY
477
Total Employment
-6.3% YoY
$66,337
Average Annual Wage
+3.4% YoY
0.36
Location Quotient
Below national avg

Redding vs California Statewide

How this metro's information market compares to California overall. The state ranks #51/51 for entry risk.

Measure Redding CA Statewide
Overall Score 41.3 Moderate 56.6 High
Score Type Metro Market Score Entry Risk Score
Rank #124 of 294 metros #51 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Redding

Finance and Insurance 32.8 Administrative and Support Services 39.9 Healthcare and Social Assistance 41.1 Real Estate and Rental and Leasing 43.3 Other Services 43.7 Construction 50.9 Professional, Scientific, and Technical Services 53.3 Accommodation and Food Services 62.2 Retail Trade 81.1

Information in Other California Metros

El Centro 12.3 #4/294 Merced 16.0 #10/294 Vallejo 26.8 #43/294 Bakersfield-Delano 28.7 #54/294 Napa 31.3 #67/294 Santa Cruz-Watsonville 31.9 #71/294 Salinas 32.5 #75/294 Modesto 33.7 #79/294 Visalia 37.0 #100/294 Stockton-Lodi 40.2 #117/294

+ 13 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Redding's information sector, the employment growth component (74.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.