NAICS 81

Other Services in Wausau, WI

Metro Market Score 38.6 (Moderate), ranked #67 of 332 metros. 271 establishments, 1,464 jobs.

Metro Market Score 38.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national other services average.

📈Rapid Growth🌱Emerging Market

Wausau ranks in the top quartile for other services market conditions, driven by above-average employment growth. With a market score of 38.6, conditions are relatively favorable compared to most metros.

Industry Concentration

10.2

LQ: 0.69

Rank #34 of 332 metros

Wage Competitiveness

65.7

$47,514 avg wage

Growth Trend

↑ 78.3

Employment growth index

Rank #73 of 332 metros

Wage Pressure

65.6

YoY wage change index

271 Other Services Firms in Wausau

271

Establishments

+1.1% YoY

1,464

Total Employment

+4.1% YoY

$47,514

Average Annual Wage

+7.5% YoY

0.69

Location Quotient

Below national avg

Within Wisconsin

#7 of 11

other services metros in state

Wisconsin state rank

#16 of 51

for other services entry risk

vs State Median

+0.3

worse than median (38.3)

Wausau vs Wisconsin Statewide

How this metro's other services market compares to Wisconsin overall. The state ranks #16/51 for entry risk.

Measure	Wausau	WI Statewide
Overall Score	38.6 Moderate	39.3 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#67 of 332 metros	#16 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Wausau

Accommodation and Food Services 16.5 Information 19.9 Administrative and Support Services 29.2 Construction 30.7 Real Estate and Rental and Leasing 32.9 Retail Trade 34.6 Professional, Scientific, and Technical Services 40.1 Healthcare and Social Assistance 56.3 Finance and Insurance 60.6

Other Services in Other Wisconsin Metros

Racine-Mount Pleasant 24.4 #8/332 Sheboygan 25.4 #10/332 Fond du Lac 31.2 #33/332 Kenosha 35.1 #53/332 La Crosse-Onalaska 35.7 #57/332 Oshkosh-Neenah 38.3 #65/332 Janesville-Beloit 42.1 #90/332 Milwaukee-Waukesha 51.0 #172/332 Madison 55.0 #204/332 Eau Claire 57.4 #221/332

Other Services Metros With Similar Conditions

Metros within 5 points of Wausau's 38.6 score. Useful when comparing markets with comparable entry profiles.

Wilmington, NC 38.6 #68/332 Oxnard-Thousand Oaks-Ventura, CA 38.7 #69/332 San Luis Obispo-Paso Robles, CA 38.8 #70/332 Brunswick-St. Simons, GA 38.4 #66/332 Oshkosh-Neenah, WI 38.3 #65/332 Midland, MI 39.0 #71/332 Staunton-Stuarts Draft, VA 39.1 #72/332 Michigan City-La Porte, IN 38.0 #64/332 Chambersburg, PA 39.3 #73/332 Niles, MI 39.4 #74/332

Other Services in States Bordering Wisconsin

State-level entry risk for other services in adjacent states. Use this to weigh cross-border options.

Iowa 32.5 #3/51 Minnesota 38.1 #12/51 Michigan 43.6 #24/51 Illinois 50.5 #39/51

Browse Other Services in Other States

State-level entry risk reports for other services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Wausau's other services sector, the wage competitiveness component (65.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Wausau, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment