NAICS 53

Real Estate and Rental and Leasing in Wausau, WI

Metro Market Score 32.9 (Favorable), ranked #84 of 330 metros. 100 establishments, 599 jobs.

Metro Market Assessment

Metro Market Score 32.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Real Estate and Rental and Leasing wages in Wausau run well below the metro average (competitiveness index: 17.6), and year-over-year wage pressure is low at 15.5. For labor-intensive operations, this cost advantage could improve unit economics significantly.

Industry Concentration
18.5
LQ: 0.55
Rank #61 of 330 metros
Wage Competitiveness
17.6
$47,490 avg wage
Growth Trend
↓ 30.6
Employment growth index
Rank #230 of 330 metros
Wage Pressure
15.5
YoY wage change index

100 Real Estate and Rental and Leasing Firms in Wausau

100
Establishments
+6.4% YoY
599
Total Employment
-1.3% YoY
$47,490
Average Annual Wage
+2.4% YoY
0.55
Location Quotient
Below national avg

Wausau vs Wisconsin Statewide

How this metro's real estate and rental and leasing market compares to Wisconsin overall. The state ranks #2/51 for entry risk.

Measure Wausau WI Statewide
Overall Score 32.9 Favorable 26.0 Low
Score Type Metro Market Score Entry Risk Score
Rank #84 of 330 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Wausau

Accommodation and Food Services 16.5 Information 19.9 Administrative and Support Services 29.2 Construction 30.7 Retail Trade 34.6 Other Services 38.6 Professional, Scientific, and Technical Services 40.1 Healthcare and Social Assistance 56.3 Finance and Insurance 60.6

Real Estate and Rental and Leasing in Other Wisconsin Metros

Sheboygan 8.3 #1/330 Racine-Mount Pleasant 11.1 #3/330 Green Bay 17.2 #13/330 Eau Claire 17.3 #14/330 Appleton 27.7 #56/330 Oshkosh-Neenah 29.7 #65/330 Fond du Lac 31.2 #75/330 Kenosha 34.9 #97/330 Janesville-Beloit 35.5 #102/330 Madison 37.8 #115/330

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Wausau's real estate and rental and leasing sector, the employment growth component (69.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.