NAICS 62

Healthcare and Social Assistance in Wausau, WI

Metro Market Score 56.3 (Challenging), ranked #187 of 248 metros. 732 establishments, 9,518 jobs.

Metro Market Assessment

Metro Market Score 56.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national healthcare and social assistance average.

💰High-Cost Market

Wausau scores 56.3 on the Metro Market Score for healthcare and social assistance, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
30.2
LQ: 0.94
Rank #75 of 248 metros
Wage Competitiveness
89.5
$70,592 avg wage
Growth Trend
↓ 35.9
Employment growth index
Rank #160 of 248 metros
Wage Pressure
35.7
YoY wage change index

732 Healthcare and Social Assistance Firms in Wausau

732
Establishments
+7.2% YoY
9,518
Total Employment
+2.6% YoY
$70,592
Average Annual Wage
+2.0% YoY
0.94
Location Quotient
Below national avg

Wausau vs Wisconsin Statewide

How this metro's healthcare and social assistance market compares to Wisconsin overall. The state ranks #29/51 for entry risk.

Measure Wausau WI Statewide
Overall Score 56.3 Challenging 43.4 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #187 of 248 metros #29 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Wausau

Accommodation and Food Services 16.5 Information 19.9 Administrative and Support Services 29.2 Construction 30.7 Real Estate and Rental and Leasing 32.9 Retail Trade 34.6 Other Services 38.6 Professional, Scientific, and Technical Services 40.1 Finance and Insurance 60.6

Healthcare and Social Assistance in Other Wisconsin Metros

Oshkosh-Neenah 23.7 #10/248 Racine-Mount Pleasant 28.9 #19/248 Kenosha 44.4 #95/248 Sheboygan 44.6 #96/248 Janesville-Beloit 55.9 #178/248 Milwaukee-Waukesha 58.5 #200/248 Eau Claire 62.1 #216/248 Fond du Lac 62.6 #218/248

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Wausau's healthcare and social assistance sector, the wage competitiveness component (89.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.