NAICS 51

Information in Wausau, WI

Metro Market Score 19.9 (Favorable), ranked #19 of 294 metros. 44 establishments, 412 jobs.

Metro Market Assessment

Metro Market Score 19.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Wausau ranks in the top 10% for information market conditions, driven by above-average employment growth. With a market score of 19.9, conditions are relatively favorable compared to most metros.

Industry Concentration
22.1
LQ: 0.31
Rank #65 of 294 metros
Wage Competitiveness
21.8
$62,957 avg wage
Growth Trend
↑ 84.0
Employment growth index
Rank #48 of 294 metros
Wage Pressure
20.9
YoY wage change index

44 Information Firms in Wausau

44
Establishments
+0.0% YoY
412
Total Employment
+3.0% YoY
$62,957
Average Annual Wage
+3.9% YoY
0.31
Location Quotient
Below national avg

Wausau vs Wisconsin Statewide

How this metro's information market compares to Wisconsin overall. The state ranks #14/51 for entry risk.

Measure Wausau WI Statewide
Overall Score 19.9 Favorable 38.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #19 of 294 metros #14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Wausau

Accommodation and Food Services 16.5 Administrative and Support Services 29.2 Construction 30.7 Real Estate and Rental and Leasing 32.9 Retail Trade 34.6 Other Services 38.6 Professional, Scientific, and Technical Services 40.1 Healthcare and Social Assistance 56.3 Finance and Insurance 60.6

Information in Other Wisconsin Metros

Sheboygan 12.3 #3/294 Racine-Mount Pleasant 19.7 #18/294 Kenosha 25.4 #38/294 Eau Claire 28.4 #53/294 La Crosse-Onalaska 43.1 #137/294 Janesville-Beloit 47.3 #172/294 Fond du Lac 47.4 #174/294 Oshkosh-Neenah 56.6 #219/294 Madison 58.8 #232/294 Milwaukee-Waukesha 67.4 #266/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Wausau's information sector, the industry concentration component (22.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.