NAICS 51

Information in Wausau, WI

Metro Market Score 19.9 (Favorable), ranked #19 of 294 metros. 44 establishments, 412 jobs.

Metro Market Score 19.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Wausau ranks in the top 10% for information market conditions, driven by above-average employment growth. With a market score of 19.9, conditions are relatively favorable compared to most metros.

Industry Concentration

22.1

LQ: 0.31

Rank #65 of 294 metros

Wage Competitiveness

21.8

$62,957 avg wage

Growth Trend

↑ 84.0

Employment growth index

Rank #48 of 294 metros

Wage Pressure

20.9

YoY wage change index

44 Information Firms in Wausau

Establishments

+0.0% YoY

412

Total Employment

+3.0% YoY

$62,957

Average Annual Wage

+3.9% YoY

0.31

Location Quotient

Below national avg

Within Wisconsin

#3 of 11

information metros in state

Wisconsin state rank

#14 of 51

for information entry risk

vs State Median

-23.1

better than median (43.1)

Wausau vs Wisconsin Statewide

How this metro's information market compares to Wisconsin overall. The state ranks #14/51 for entry risk.

Measure	Wausau	WI Statewide
Overall Score	19.9 Favorable	38.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#19 of 294 metros	#14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Wausau

Accommodation and Food Services 16.5 Administrative and Support Services 29.2 Construction 30.7 Real Estate and Rental and Leasing 32.9 Retail Trade 34.6 Other Services 38.6 Professional, Scientific, and Technical Services 40.1 Healthcare and Social Assistance 56.3 Finance and Insurance 60.6

Information in Other Wisconsin Metros

Sheboygan 12.3 #3/294 Racine-Mount Pleasant 19.7 #18/294 Kenosha 25.4 #38/294 Eau Claire 28.4 #53/294 La Crosse-Onalaska 43.1 #137/294 Janesville-Beloit 47.3 #172/294 Fond du Lac 47.4 #174/294 Oshkosh-Neenah 56.6 #219/294 Madison 58.8 #232/294 Milwaukee-Waukesha 67.4 #266/294

Information Metros With Similar Conditions

Metros within 5 points of Wausau's 19.9 score. Useful when comparing markets with comparable entry profiles.

Mansfield, OH 20.0 #20/294 Great Falls, MT 20.1 #21/294 Racine-Mount Pleasant, WI 19.7 #18/294 Niles, MI 20.3 #22/294 Cleveland, TN 20.5 #23/294 Manhattan, KS 20.5 #24/294 Yuma, AZ 19.3 #17/294 Muncie, IN 20.7 #25/294 Bloomington, IL 18.0 #16/294 Sandusky, OH 22.0 #26/294

Information in States Bordering Wisconsin

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Iowa 38.3 #15/51 Minnesota 42.6 #22/51 Michigan 47.2 #32/51 Illinois 48.5 #38/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Wausau's information sector, the industry concentration component (22.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Wausau, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment