NAICS 52

Finance and Insurance in Lawrence, KS

Metro Market Score 29.0 (Favorable), ranked #40 of 331 metros. 206 establishments, 1,099 jobs.

Metro Market Score 29.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth✓Favorable Market

Employment in Lawrence's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 93.3. Combined with a 29.0 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

38.1

LQ: 0.53

Rank #126 of 331 metros

Wage Competitiveness

29.9

$79,898 avg wage

Growth Trend

↑ 93.3

Employment growth index

Rank #23 of 331 metros

Wage Pressure

49.9

YoY wage change index

206 Finance and Insurance Firms in Lawrence

206

Establishments

+1.5% YoY

1,099

Total Employment

+7.5% YoY

$79,898

Average Annual Wage

+7.7% YoY

0.53

Location Quotient

Below national avg

Within Kansas

#1 of 3

finance and insurance metros in state

Kansas state rank

#42 of 51

for finance and insurance entry risk

vs State Median

-4.9

better than median (33.9)

Lawrence vs Kansas Statewide

How this metro's finance and insurance market compares to Kansas overall. The state ranks #42/51 for entry risk.

Measure	Lawrence	KS Statewide
Overall Score	29.0 Favorable	57.0 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#40 of 331 metros	#42 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lawrence

Healthcare and Social Assistance 16.1 Construction 29.3 Administrative and Support Services 33.7 Real Estate and Rental and Leasing 38.3 Retail Trade 42.2 Information 50.1 Accommodation and Food Services 67.6 Professional, Scientific, and Technical Services 75.6 Other Services 86.2

Finance and Insurance in Other Kansas Metros

Manhattan 33.9 #68/331 Wichita 38.1 #91/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Lawrence's 29.0 score. Useful when comparing markets with comparable entry profiles.

Anniston-Oxford, AL 29.0 #41/331 Kenosha, WI 29.0 #42/331 Huntington-Ashland, WV 28.8 #39/331 Fairbanks-College, AK 28.8 #38/331 Twin Falls, ID 28.7 #37/331 Gadsden, AL 29.2 #43/331 El Centro, CA 28.6 #36/331 Laredo, TX 28.6 #35/331 Farmington, NM 29.4 #44/331 Mansfield, OH 29.5 #45/331

Finance and Insurance in States Bordering Kansas

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Nebraska 49.4 #20/51 Missouri 57.7 #43/51 Oklahoma 64.9 #48/51 Colorado 67.3 #50/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lawrence's finance and insurance sector, the wage pressure component (49.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Lawrence, KS MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment