NAICS 52

Finance and Insurance in Great Falls, MT

Metro Market Score 49.9 (Challenging), ranked #173 of 331 metros. 182 establishments, 1,584 jobs.

Metro Market Score 49.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

Employment in Great Falls's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 74.3. Combined with a 49.9 market score, this metro sits in the lower half for overall conditions.

Industry Concentration

88.2

LQ: 1.07

Rank #292 of 331 metros

Wage Competitiveness

41.7

$85,292 avg wage

Growth Trend

↑ 74.3

Employment growth index

Rank #86 of 331 metros

Wage Pressure

48.6

YoY wage change index

182 Finance and Insurance Firms in Great Falls

182

Establishments

+2.2% YoY

1,584

Total Employment

+1.4% YoY

$85,292

Average Annual Wage

+7.2% YoY

1.07

Location Quotient

Above national avg

Within Montana

#1 of 3

finance and insurance metros in state

Montana state rank

#45 of 51

for finance and insurance entry risk

vs State Median

-4.5

better than median (54.4)

Great Falls vs Montana Statewide

How this metro's finance and insurance market compares to Montana overall. The state ranks #45/51 for entry risk.

Measure	Great Falls	MT Statewide
Overall Score	49.9 Challenging	59.0 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#173 of 331 metros	#45 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Great Falls

Information 20.1 Real Estate and Rental and Leasing 24.5 Professional, Scientific, and Technical Services 29.8 Administrative and Support Services 52.5 Accommodation and Food Services 53.7 Other Services 62.2 Healthcare and Social Assistance 68.1 Construction 73.0 Retail Trade 78.9

Finance and Insurance in Other Montana Metros

Bozeman 54.4 #213/331 Billings 55.0 #219/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Great Falls's 49.9 score. Useful when comparing markets with comparable entry profiles.

Oxnard-Thousand Oaks-Ventura, CA 49.9 #172/331 Medford, OR 50.1 #174/331 State College, PA 49.5 #171/331 Erie, PA 49.5 #170/331 Hanford-Corcoran, CA 50.3 #175/331 Eau Claire, WI 49.5 #169/331 Stockton-Lodi, CA 49.4 #168/331 Bremerton-Silverdale-Port Orchard, WA 49.4 #167/331 Lansing-East Lansing, MI 50.5 #176/331 Tulsa, OK 50.5 #177/331

Finance and Insurance in States Bordering Montana

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

South Dakota 50.1 #24/51 North Dakota 52.1 #28/51 Idaho 56.2 #39/51 Wyoming 62.0 #47/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Great Falls's finance and insurance sector, the industry concentration component (88.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Great Falls, MT MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment