NAICS 51

Information in Eau Claire, WI

Metro Market Score 28.4 (Favorable), ranked #53 of 294 metros. 61 establishments, 704 jobs.

Metro Market Score 28.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market

Employment in Eau Claire's information sector grew faster than most metros last year, pushing its growth trend index to 83.0. Combined with a 28.4 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

45.2

LQ: 0.44

Rank #133 of 294 metros

Wage Competitiveness

31.6

$68,150 avg wage

Growth Trend

↑ 83.0

Employment growth index

Rank #51 of 294 metros

Wage Pressure

20.4

YoY wage change index

61 Information Firms in Eau Claire

Establishments

+1.7% YoY

704

Total Employment

+2.6% YoY

$68,150

Average Annual Wage

+3.3% YoY

0.44

Location Quotient

Below national avg

Within Wisconsin

#5 of 11

information metros in state

Wisconsin state rank

#14 of 51

for information entry risk

vs State Median

-14.7

better than median (43.1)

Eau Claire vs Wisconsin Statewide

How this metro's information market compares to Wisconsin overall. The state ranks #14/51 for entry risk.

Measure	Eau Claire	WI Statewide
Overall Score	28.4 Favorable	38.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#53 of 294 metros	#14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Eau Claire

Real Estate and Rental and Leasing 17.3 Accommodation and Food Services 27.7 Administrative and Support Services 39.8 Construction 41.4 Retail Trade 45.5 Finance and Insurance 49.5 Professional, Scientific, and Technical Services 55.3 Other Services 57.4 Healthcare and Social Assistance 62.1

Information in Other Wisconsin Metros

Sheboygan 12.3 #3/294 Racine-Mount Pleasant 19.7 #18/294 Wausau 19.9 #19/294 Kenosha 25.4 #38/294 La Crosse-Onalaska 43.1 #137/294 Janesville-Beloit 47.3 #172/294 Fond du Lac 47.4 #174/294 Oshkosh-Neenah 56.6 #219/294 Madison 58.8 #232/294 Milwaukee-Waukesha 67.4 #266/294

Information Metros With Similar Conditions

Metros within 5 points of Eau Claire's 28.4 score. Useful when comparing markets with comparable entry profiles.

Houma-Bayou Cane-Thibodaux, LA 28.2 #52/294 Bakersfield-Delano, CA 28.7 #54/294 Lakeland-Winter Haven, FL 28.8 #55/294 Wildwood-The Villages, FL 27.7 #51/294 Brownsville-Harlingen, TX 27.5 #50/294 Davenport-Moline-Rock Island, IA 29.5 #56/294 Lake Havasu City-Kingman, AZ 29.5 #57/294 Flagstaff, AZ 27.1 #49/294 Lexington Park, MD 27.0 #48/294 Kokomo, IN 27.0 #47/294

Information in States Bordering Wisconsin

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Iowa 38.3 #15/51 Minnesota 42.6 #22/51 Michigan 47.2 #32/51 Illinois 48.5 #38/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Eau Claire's information sector, the industry concentration component (45.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Eau Claire, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment