NAICS 44-45

Retail Trade in Cheyenne, WY

Metro Market Score 57.1 (Challenging), ranked #222 of 378 metros. 314 establishments, 5,217 jobs.

Metro Market Score 57.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

Market conditions for retail trade in Cheyenne are tougher than average. The 57.1 market score reflects a combination of high labor costs, slowing employment, and moderate competition. Rank: #222 of 378 metros.

Industry Concentration

34.9

LQ: 1.08

Rank #132 of 378 metros

Wage Competitiveness

64.0

$39,143 avg wage

Growth Trend

↓ 38.9

Employment growth index

Rank #232 of 378 metros

Wage Pressure

70.0

YoY wage change index

314 Retail Trade Firms in Cheyenne

314

Establishments

+0.3% YoY

5,217

Total Employment

-0.8% YoY

$39,143

Average Annual Wage

+1.6% YoY

1.08

Location Quotient

Above national avg

Within Wyoming

#2 of 2

retail trade metros in state

Wyoming state rank

#33 of 51

for retail trade entry risk

vs State Median

0.0

matches median (57.1)

Cheyenne vs Wyoming Statewide

How this metro's retail trade market compares to Wyoming overall. The state ranks #33/51 for entry risk.

Measure	Cheyenne	WY Statewide
Overall Score	57.1 Challenging	44.9 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#222 of 378 metros	#33 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Cheyenne

Healthcare and Social Assistance 27.6 Administrative and Support Services 32.8 Real Estate and Rental and Leasing 38.6 Construction 43.5 Professional, Scientific, and Technical Services 44.3 Other Services 51.8 Accommodation and Food Services 60.3 Information 68.2 Finance and Insurance 70.1

Retail Trade in Other Wyoming Metros

Casper 53.6 #181/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Cheyenne's 57.1 score. Useful when comparing markets with comparable entry profiles.

Johnstown, PA 57.2 #223/378 Muncie, IN 56.8 #221/378 Owensboro, KY 56.8 #219/378 Salem, OR 56.8 #220/378 Houma-Bayou Cane-Thibodaux, LA 56.7 #218/378 Mankato, MN 57.4 #224/378 Akron, OH 56.7 #217/378 Alexandria, LA 56.6 #216/378 Terre Haute, IN 57.5 #225/378 Lynchburg, VA 57.5 #226/378

Retail Trade in States Bordering Wyoming

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nebraska 35.9 #2/51 South Dakota 38.9 #7/51 Idaho 40.1 #12/51 Utah 40.3 #13/51 Colorado 42.9 #23/51 Montana 45.8 #34/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Cheyenne's retail trade sector, the employment growth component (61.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Cheyenne, WY MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment