NAICS 44-45

Retail Trade in Eugene-Springfield, OR

Metro Market Score 75.4 (Difficult), ranked #367 of 378 metros. 1,253 establishments, 19,053 jobs.

Metro Market Score 75.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Eugene-Springfield's retail trade sector saw employment decline over the past year (growth trend: 7.7). That contraction, combined with a 75.4 market score, puts this metro in the bottom 10% for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration

65.3

LQ: 1.21

Rank #247 of 378 metros

Wage Competitiveness

64.8

$39,259 avg wage

Growth Trend

↓ 7.7

Employment growth index

Rank #350 of 378 metros

Wage Pressure

75.7

YoY wage change index

1,253 Retail Trade Firms in Eugene-Springfield

1,253

Establishments

-1.0% YoY

19,053

Total Employment

-4.0% YoY

$39,259

Average Annual Wage

+2.7% YoY

1.21

Location Quotient

Above national avg

Within Oregon

#7 of 8

retail trade metros in state

Oregon state rank

#24 of 51

for retail trade entry risk

vs State Median

+11.8

worse than median (63.6)

Eugene-Springfield vs Oregon Statewide

How this metro's retail trade market compares to Oregon overall. The state ranks #24/51 for entry risk.

Measure	Eugene-Springfield	OR Statewide
Overall Score	75.4 Difficult	42.9 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#367 of 378 metros	#24 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Eugene-Springfield

Finance and Insurance 44.1 Administrative and Support Services 44.5 Professional, Scientific, and Technical Services 49.7 Real Estate and Rental and Leasing 52.2 Healthcare and Social Assistance 52.4 Accommodation and Food Services 53.0 Construction 53.9 Information 59.5 Other Services 59.9

Retail Trade in Other Oregon Metros

Bend 50.0 #139/378 Corvallis 52.9 #174/378 Salem 56.8 #220/378 Albany 60.5 #261/378 Portland-Vancouver-Hillsboro 63.6 #296/378 Grants Pass 71.9 #349/378 Medford 78.9 #374/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Eugene-Springfield's 75.4 score. Useful when comparing markets with comparable entry profiles.

Glens Falls, NY 75.8 #368/378 Youngstown-Warren, OH 75.8 #369/378 Ogden, UT 74.6 #366/378 Pueblo, CO 74.5 #365/378 Chico, CA 74.5 #364/378 Watertown-Fort Drum, NY 74.3 #363/378 Fairbanks-College, AK 74.3 #362/378 Bremerton-Silverdale-Port Orchard, WA 74.0 #361/378 Worcester, MA 74.0 #360/378 Pittsfield, MA 77.0 #370/378

Retail Trade in States Bordering Oregon

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nevada 37.0 #3/51 Idaho 40.1 #12/51 Washington 42.0 #20/51 California 44.0 #28/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Eugene-Springfield's retail trade sector, the employment growth component (92.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Eugene-Springfield, OR MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment