NAICS 52

Finance and Insurance in Bend, OR

Metro Market Score 44.4 (Moderate), ranked #144 of 331 metros. 547 establishments, 2,257 jobs.

Metro Market Score 44.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

💰High-Cost Market📈Rapid Growth

Employment in Bend's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 92.5. Combined with a 44.4 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

33.2

LQ: 0.51

Rank #110 of 331 metros

Wage Competitiveness

83.4

$111,716 avg wage

Growth Trend

↑ 92.5

Employment growth index

Rank #26 of 331 metros

Wage Pressure

64.8

YoY wage change index

547 Finance and Insurance Firms in Bend

547

Establishments

+8.7% YoY

2,257

Total Employment

+6.5% YoY

$111,716

Average Annual Wage

+13.5% YoY

0.51

Location Quotient

Below national avg

Within Oregon

#5 of 8

finance and insurance metros in state

Oregon state rank

#41 of 51

for finance and insurance entry risk

vs State Median

0.0

matches median (44.4)

Bend vs Oregon Statewide

How this metro's finance and insurance market compares to Oregon overall. The state ranks #41/51 for entry risk.

Measure	Bend	OR Statewide
Overall Score	44.4 Moderate	56.7 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#144 of 331 metros	#41 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Bend

Real Estate and Rental and Leasing 37.8 Administrative and Support Services 39.6 Other Services 46.1 Construction 47.8 Retail Trade 50.0 Healthcare and Social Assistance 50.5 Accommodation and Food Services 58.8 Information 68.5

Finance and Insurance in Other Oregon Metros

Albany 37.1 #84/331 Corvallis 39.1 #98/331 Grants Pass 42.0 #119/331 Eugene-Springfield 44.1 #139/331 Medford 50.1 #174/331 Salem 64.0 #266/331 Portland-Vancouver-Hillsboro 69.7 #292/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Bend's 44.4 score. Useful when comparing markets with comparable entry profiles.

Kokomo, IN 44.3 #143/331 Lewiston, ID 44.5 #145/331 Tyler, TX 44.2 #142/331 Decatur, AL 44.6 #146/331 Augusta-Richmond County, GA 44.2 #141/331 Altoona, PA 44.1 #140/331 Eugene-Springfield, OR 44.1 #139/331 Toledo, OH 44.1 #137/331 Niles, MI 44.1 #138/331 Riverside-San Bernardino-Ontario, CA 43.9 #136/331

Finance and Insurance in States Bordering Oregon

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

California 46.9 #12/51 Washington 55.5 #37/51 Nevada 55.6 #38/51 Idaho 56.2 #39/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Bend's finance and insurance sector, the wage competitiveness component (83.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Bend, OR MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment