NAICS 44-45

Retail Trade in Norwich-New London-Willimantic, CT

Metro Market Score 43.7 (Moderate), ranked #76 of 378 metros. 1,033 establishments, 14,038 jobs.

Metro Market Assessment

Metro Market Score 43.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth⚡Rising Wages

Employment in Norwich-New London-Willimantic's retail trade sector grew faster than most metros last year, pushing its growth trend index to 97.3. Combined with a 43.7 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration
44.4
LQ: 1.11
Rank #168 of 378 metros
Wage Competitiveness
68.3
$39,756 avg wage
Growth Trend
↑ 97.3
Employment growth index
Rank #11 of 378 metros
Wage Pressure
73.6
YoY wage change index

1,033 Retail Trade Firms in Norwich-New London-Willimantic

1,033
Establishments
+5.4% YoY
14,038
Total Employment
+9.1% YoY
$39,756
Average Annual Wage
+2.3% YoY
1.11
Location Quotient
Above national avg

Norwich-New London-Willimantic vs Connecticut Statewide

How this metro's retail trade market compares to Connecticut overall. The state ranks #31/51 for entry risk.

Measure Norwich-New London-Willimantic CT Statewide
Overall Score 43.7 Moderate 44.7 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #76 of 378 metros #31 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Norwich-New London-Willimantic

Other Services 21.2 Real Estate and Rental and Leasing 26.7 Administrative and Support Services 35.0 Healthcare and Social Assistance 35.3 Finance and Insurance 35.9 Information 41.0 Professional, Scientific, and Technical Services 49.6 Accommodation and Food Services 50.3 Construction 53.4

Retail Trade in Other Connecticut Metros

Waterbury-Shelton 58.4 #235/378 Bridgeport-Stamford-Danbury 65.3 #310/378 Hartford-West Hartford-East Hartford 66.1 #314/378 New Haven 71.5 #346/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Norwich-New London-Willimantic's retail trade sector, the wage competitiveness component (68.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.