NAICS 44-45

Retail Trade in Decatur, IL

Metro Market Score 43.1 (Moderate), ranked #71 of 378 metros. 309 establishments, 4,589 jobs.

Metro Market Assessment

Metro Market Score 43.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Retail Trade conditions in Decatur are mixed. The 43.1 market score puts it at #71 of 378, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration
24.1
LQ: 1.02
Rank #91 of 378 metros
Wage Competitiveness
23.0
$35,080 avg wage
Growth Trend
↓ 42.6
Employment growth index
Rank #218 of 378 metros
Wage Pressure
70.5
YoY wage change index

309 Retail Trade Firms in Decatur

309
Establishments
+3.3% YoY
4,589
Total Employment
-0.6% YoY
$35,080
Average Annual Wage
+1.7% YoY
1.02
Location Quotient
Above national avg

Decatur vs Illinois Statewide

How this metro's retail trade market compares to Illinois overall. The state ranks #39/51 for entry risk.

Measure Decatur IL Statewide
Overall Score 43.1 Moderate 48.1 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #71 of 378 metros #39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Decatur

Information 14.3 Real Estate and Rental and Leasing 24.3 Administrative and Support Services 46.1 Professional, Scientific, and Technical Services 49.0 Construction 50.0 Accommodation and Food Services 55.7 Finance and Insurance 56.0 Healthcare and Social Assistance 56.0 Other Services 63.3

Retail Trade in Other Illinois Metros

Champaign-Urbana 24.9 #3/378 Springfield 40.0 #50/378 Peoria 42.4 #60/378 Kankakee 49.5 #129/378 Bloomington 53.4 #179/378 Rockford 60.5 #259/378 Chicago-Naperville-Elgin 63.1 #287/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Decatur's retail trade sector, the employment growth component (57.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.