NAICS 44-45

Retail Trade in Decatur, IL

Metro Market Score 43.1 (Moderate), ranked #71 of 378 metros. 309 establishments, 4,589 jobs.

Metro Market Score 43.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Retail Trade conditions in Decatur are mixed. The 43.1 market score puts it at #71 of 378, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration

24.1

LQ: 1.02

Rank #91 of 378 metros

Wage Competitiveness

23.0

$35,080 avg wage

Growth Trend

↓ 42.6

Employment growth index

Rank #218 of 378 metros

Wage Pressure

70.5

YoY wage change index

309 Retail Trade Firms in Decatur

309

Establishments

+3.3% YoY

4,589

Total Employment

-0.6% YoY

$35,080

Average Annual Wage

+1.7% YoY

1.02

Location Quotient

Above national avg

Within Illinois

#4 of 8

retail trade metros in state

Illinois state rank

#39 of 51

for retail trade entry risk

vs State Median

-6.5

better than median (49.5)

Decatur vs Illinois Statewide

How this metro's retail trade market compares to Illinois overall. The state ranks #39/51 for entry risk.

Measure	Decatur	IL Statewide
Overall Score	43.1 Moderate	48.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#71 of 378 metros	#39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Decatur

Information 14.3 Real Estate and Rental and Leasing 24.3 Administrative and Support Services 46.1 Professional, Scientific, and Technical Services 49.0 Construction 50.0 Accommodation and Food Services 55.7 Finance and Insurance 56.0 Healthcare and Social Assistance 56.0 Other Services 63.3

Retail Trade in Other Illinois Metros

Champaign-Urbana 24.9 #3/378 Springfield 40.0 #50/378 Peoria 42.4 #60/378 Kankakee 49.5 #129/378 Bloomington 53.4 #179/378 Rockford 60.5 #259/378 Chicago-Naperville-Elgin 63.1 #287/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Decatur's 43.1 score. Useful when comparing markets with comparable entry profiles.

Greenville-Anderson-Greer, SC 43.1 #72/378 Midland, TX 43.1 #70/378 Augusta-Richmond County, GA 43.2 #73/378 Sierra Vista-Douglas, AZ 42.9 #69/378 Kingsport-Bristol, TN 43.3 #74/378 Lexington-Fayette, KY 42.8 #68/378 Rome, GA 42.8 #67/378 Waco, TX 43.5 #75/378 Hickory-Lenoir-Morganton, NC 42.7 #65/378 Longview, TX 42.7 #66/378

Retail Trade in States Bordering Illinois

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Wisconsin 33.3 #1/51 Indiana 39.8 #10/51 Iowa 40.8 #16/51 Kentucky 46.4 #36/51 Missouri 50.6 #42/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Decatur's retail trade sector, the employment growth component (57.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Decatur, IL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment