NAICS 51

Information in Norwich-New London-Willimantic, CT

Metro Market Score 41.0 (Moderate), ranked #123 of 294 metros. 217 establishments, 1,259 jobs.

Metro Market Score 41.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth

Employment in Norwich-New London-Willimantic's information sector grew faster than most metros last year, pushing its growth trend index to 91.8. Combined with a 41.0 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

60.9

LQ: 0.53

Rank #179 of 294 metros

Wage Competitiveness

71.4

$92,708 avg wage

Growth Trend

↑ 91.8

Employment growth index

Rank #25 of 294 metros

Wage Pressure

27.6

YoY wage change index

217 Information Firms in Norwich-New London-Willimantic

217

Establishments

+18.6% YoY

1,259

Total Employment

+7.0% YoY

$92,708

Average Annual Wage

+11.4% YoY

0.53

Location Quotient

Below national avg

Within Connecticut

#1 of 5

information metros in state

Connecticut state rank

#47 of 51

for information entry risk

vs State Median

-28.6

better than median (69.6)

Norwich-New London-Willimantic vs Connecticut Statewide

How this metro's information market compares to Connecticut overall. The state ranks #47/51 for entry risk.

Measure	Norwich-New London-Willimantic	CT Statewide
Overall Score	41.0 Moderate	54.5 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#123 of 294 metros	#47 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Norwich-New London-Willimantic

Other Services 21.2 Real Estate and Rental and Leasing 26.7 Administrative and Support Services 35.0 Healthcare and Social Assistance 35.3 Finance and Insurance 35.9 Retail Trade 43.7 Professional, Scientific, and Technical Services 49.6 Accommodation and Food Services 50.3 Construction 53.4

Information in Other Connecticut Metros

Waterbury-Shelton 59.9 #238/294 Hartford-West Hartford-East Hartford 69.6 #274/294 Bridgeport-Stamford-Danbury 73.2 #285/294 New Haven 75.3 #288/294

Information Metros With Similar Conditions

Metros within 5 points of Norwich-New London-Willimantic's 41.0 score. Useful when comparing markets with comparable entry profiles.

Pensacola-Ferry Pass-Brent, FL 41.0 #122/294 Redding, CA 41.3 #124/294 Las Cruces, NM 40.7 #121/294 Kingston, NY 40.7 #120/294 Lebanon, PA 40.6 #119/294 South Bend-Mishawaka, IN 41.5 #125/294 Scranton--Wilkes-Barre, PA 41.8 #126/294 Stockton-Lodi, CA 40.2 #117/294 Lewiston, ID 40.2 #118/294 Grand Junction, CO 41.9 #127/294

Information in States Bordering Connecticut

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Rhode Island 39.9 #16/51 Massachusetts 40.2 #17/51 New York 50.5 #42/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Norwich-New London-Willimantic's information sector, the wage competitiveness component (71.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Norwich-New London-Willimantic, CT MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment