NAICS 72

Accommodation and Food Services in Norwich-New London-Willimantic, CT

Metro Market Score 50.3 (Challenging), ranked #116 of 298 metros. 812 establishments, 12,571 jobs.

Metro Market Assessment

Metro Market Score 50.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

💰High-Cost Market📈Rapid Growth

Norwich-New London-Willimantic stands out for high accommodation and food services labor costs. Wage competitiveness hits 82.5 (above the 70th percentile of metros), and year-over-year wage pressure at 66.5 signals continued increases. Plan for higher payroll if entering this market.

Industry Concentration
59.4
LQ: 1.09
Rank #177 of 298 metros
Wage Competitiveness
82.5
$30,394 avg wage
Growth Trend
↑ 95.0
Employment growth index
Rank #16 of 298 metros
Wage Pressure
66.5
YoY wage change index

812 Accommodation and Food Services Firms in Norwich-New London-Willimantic

812
Establishments
+5.9% YoY
12,571
Total Employment
+5.7% YoY
$30,394
Average Annual Wage
+2.1% YoY
1.09
Location Quotient
Above national avg

Norwich-New London-Willimantic vs Connecticut Statewide

How this metro's accommodation and food services market compares to Connecticut overall. The state ranks #27/51 for entry risk.

Measure Norwich-New London-Willimantic CT Statewide
Overall Score 50.3 Challenging 37.3 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #116 of 298 metros #27 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Norwich-New London-Willimantic

Other Services 21.2 Real Estate and Rental and Leasing 26.7 Administrative and Support Services 35.0 Healthcare and Social Assistance 35.3 Finance and Insurance 35.9 Information 41.0 Retail Trade 43.7 Professional, Scientific, and Technical Services 49.6 Construction 53.4

Accommodation and Food Services in Other Connecticut Metros

Waterbury-Shelton 45.0 #82/298 Hartford-West Hartford-East Hartford 60.4 #190/298 New Haven 67.6 #245/298 Bridgeport-Stamford-Danbury 69.8 #258/298

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Norwich-New London-Willimantic's accommodation and food services sector, the wage competitiveness component (82.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.